Itunes Marketing Analysis

2171 Words9 Pages
Marketing Management

Midterm Paper

1

Introduction
It was clearly specified not to include an introduction in this document, however, I feel that adding the following words would strengthen the arguments in this document. I have an IT background, I am not a programmer, but I have been working in IT for the last 10+ years. All my life I have been a PC person and not a MAC person, I have used MAC in some occasions but I always felt that PCs were more user-friendly. It is needless to describe how electronics have progressed and invaded every aspect of our life now a days, we are all about gadgets, MP3 players, GPS, Palm, email, web-cam, web-conferencing etc etc… Every day there is a new invention that seduces us, and I am not immune
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7 Place........................................................................................................................................ 7 Promotion ............................................................................................................................... 7 3.2 Competition Barriers ............................................................................................................. 8 4. strategic perspective ............................................................................................................... 8 References/Bibliography ............................................................................................................. 9

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1. 4C - Stakeholders Analysis
Customers:
Music lovers, media savvy – computer savvy design conscious
Owners of the famous iPod who selected the APPLE© product for its stylish design who are already accustomed to building their play lists and enjoying them anywhere and everywhere; this segment is considerably well-off -financially speaking- as the price of iPod is relatively higher than other MP3 players available on the market back in 2003; However, to be noted: not all iPod owners are very computer friendly or broadband owners, but, they have a high brand loyalty to APPLE© and they are quite keen on showing off their prized new toy (iPod) this segment is probably the most valuable to APPLE© as they create a lot of PR

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