J. Gregory Salon Essay

My public relations experience is mostly from two intense stints at the public relations consultancy Nam Consult and as the chief publicity and marketing executive for the poetry, music and art extravaganza, The B.O.G.O.F. I joined Nam Consult as an intern in January 2009 and after my internship was asked to stay. At Nam Consult I learnt about the challenges in running a PR business. In retrospect I learnt a deep appreciation for what it takes to be an entrepreneur in Marketing and Communication. The drive and persistence need to keep going in the field are astounding.

Public relation could be a strategic communication method that happens in between the organization and also the public. The first responsibility of a public relation agency is to take care of effective communication with the stakeholders and to supply them necessary facilities and advantages for gaining structure name. Roxy being a winning publisher and highlighted Australian celebrity has achieved Brobdingnag name and image throughout her entire career. She is that the owner of a bone relation agency. Therefore, as a publisher she has interacted with an outsized variety of individuals from varied culture and background. Oliver phycologist when being sentenced in jail has visaged Brobdingnagian hardships so as to guide PR agency with success. Roxy moreover needs to overcome innumerable barriers for running her organization. However, this specific study has centred to spotlight ten PR practices one by one that are maintained within the organization of Roxy. a number of the PR practices have additionally been noted that Roxy may have maintained whereas running her business.

In our first class with a speaker, Kelly Rossman discussed about while the social media and writing is a key aspect of Public Relations you must also look at the business part of Public Relations. The business aspect you should have includes partner agreements, no competition contracts, confidentiality agreements and more. All of these things help your business run smoothly and ensure that your customers are protected. When dealing with people you never know what is going to happen because they are so unpredictable. Having the safety guard to protect you is not only important for your business but for yourself also. It gives you peace at mind knowing that if you were to wake up the next morning to bad news at least you have something to fall back on. This will help you focus on being the best Public Relations specialist you can be and take away unnecessary worry. Going forward I will make sure that

“Public relations work is all about developing effective relationships between organizations and groups that are important to them, including the media, customers, employees, investors, community leaders, activist groups and government agencies” (Lattimore, 2008). In 1997, one woman, April Williams, felt she was working so hard and not getting anywhere in America’s workforce. She decided to open up her own marketing agency that has now been serving companies to help better promote their business and work. Marketing is such an immense factor of Public Relations. It is the way business’ and people view your company and its reputation. North Star is Williams’ flexible and fun marketing agency which has received many awards and recognitions.

The majority journalists, on the one hand, believe they are initiative in this relationship because PR seems constantly to search for coverage and publicity, thus it seems no need to acknowledge PR officers’ working tactics. On the other hand, some journalists think that their works are always obstructed by some unqualified PR practitioners, who always offer limited and incomplete information without sincerity (ibid, 1989). When asked why keep negative attitude to PR people, the journalists who are interviewed by Coman (2009), explain that firstly the practitioners in the PR world are not censored and selected well so that the reputation of this occupation is impacted by some “rotten apples” (pp, 156). Secondly, the majority journalists recognize that PR industry is full of vigor and vitality, which has great opportunities of development. In regard to present stage, however, Coman (2009) also points out the ill-experienced practitioner who graduated from collages as a freshman, acknowledge a few about the reporters’ needs and the skills of communication. What is more, the information they offer is not clear and less values. Some famous journalists

2. Advocacy: Since a public relations professional works as an advocate for the public, it is important to provide the public with pertinent information so that people can make informed decisions. For instance, when presenting information to the public, it's important to provide views from different sides and/or people, as well as all of the relevant facts.

With 14 years' experience in Public Relations and Communications, I am an adept in strategic planning, proactive and innovative stakeholder engagement strategies and building relationships internally. In all my positions I demonstrated strength of professional expertise, including developing of integrated communications plans, initiating strategic communications campaigns, driving effective public relations programs, internal communications plans of action, effective relationship

Over the past two and a half weeks as a class we have been assigned to talk to a variety of different public relations departments in companies of our interest. Through the struggles of being hung up on immediately or put on hold for 20 plus minutes, this assignment not only allowed me to learn how the PR field works via telephone and email, but what type of field would I be interested in working for. Through all the ups and downs, I have found three businesses that have interested me and would possibly interest me in the future.

In order to truly comprehend the role of PR in the fashion industry it is essential for us to first have a deep understanding of what Public Relations actually means and how it is applied to modern society. As mentioned before, relationships are not automatic or effortless, they have to be planned and sustained. Public Relations is a function that helps establish and maintain mutual lines of communication, understating, acceptance and cooperation between an organisation and its public.” (Harlow, 1976). This is done through different management strategies such as media control, press releases, promotion, and

Some theorists such as Botan and Hazelton (1989) expressed in Yeomans (2009:5) argue against this and believe that PR present biased communications and reflect authentic practice that results in PR representative to “manipulate public opinion for the benefit of the organization.” This could be the case for many company’s, however when running an organisation like Virgo it is based around communication which results in reputation and profit, if the reputation is shattered like Virgo then PR consultants are needed to re-build trust to regain its publics.

The success of a company depends on relationships with the public such as consumers, suppliers, investors, employees, government and media. Since public relation practitioners are the once who do the actual communication between their organization and its public it is obvious that public relation is a management function.

"No longer primarily a communicator, today’s PR practitioner tries to prevent crises and, once they occur, tries to keep them from getting out of hand." (Newsom18) The PR campaign for women working implemented accurate and profitable problem- solving solutions. Communication in business, has influenced public relations through the last five decades. "In between feminist career women and the new crop of stay-at-home mothers, there lies an often-overlooked, underrated segment of the

PR professionals must broaden their market to adapt to the globalizing economic environment. Everyone knows about China’s impressive economic charge into the global market. But it makes sense to learn about reputed and veteran PR firms who know the ropes of the state-run media and regulated markets. Government affairs always intertwine with PR, so PR strategies must adapt to this fact. PR work is as much a relationship with the government as it is with the people.

In a hospital setting, Public Relations and Marketing requires one to establish connections within the immediate environment, with the board of directors, with potential investors, extended department employees, the media and of course an online presence. When holding the position of Public Relations, one wants the hospital staff’s support. There are instances that will be challenging and the Public Relations manager seeks to have everyone on the same page. The board of directors have great power; they can bring a project down in no time. A Public Relations Manager also wants to have a working knowledge of new technology which might require him to engage in networking beyond the local area. Experts have noted “networking stimulates stakeholders to engage in international exchange to gain new knowledge and experiences as well as presenting their work abroad and to further exchange” (Klemenc-Ketiš & Kersnik, 2014). In this way, the Public Relations Manager wants to be valued by the board in that they know the manager has knowledge of technology investments that could benefit the hospital. As a Public Relations Manager, one wants a working relationships with the media. The media can be harsh. Should there be a local crisis the Public Relations Manager seeks to have the media report events in a positive manner. In order to have these skills and draw entities together, it is essential to obtain the best education possible.

Only recently being recognized as a discipline in itself, modern day professional public relations practices can trace its roots to the early 1900s where the first public relations firm, the Publicity Bureau, was founded in Boston. In 1923, Austrian-American public relations pioneer, Edward Bernays, identified three fundamental concepts of public relations. In 1984, American theorists, Grunig and Hunt, conceptualized the now-famous four models of public relations and the excellence theory that were generally adopted by public relation agencies across the globe. With so many significant milestones and theories of public relations established in the United States, it stands to reason that public relation practices would naturally adopt a western perspective.