J. Penney Corporation Inc.

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Company Overview: J. C. Penney Corporation, Inc, also known as JCPenney, is a chain of American department stores specializing in selling affordable clothing, shoes, accessories, and home decor for the entire family. For more than a century, JCPenney has been a regular shopping destination and a dependable retailer for the American family. In 1902, the department store was founded by James Cash Penney and was established on the principle of the Golden Rule. Over the years, the company has developed a strong reputation for putting its customers first and servicing everyday needs. From its incorporation in 1924 until 2010, JCPenney experienced large levels of growth and success. JCPenney’s Corporate address is 6501 Legacy Dr, Plano, TX…show more content…
The first is a hard retailers that sells appliances, electronics, furniture, sporting goods, etc. The second is soft retailers that sells clothing and apparel. The major players in this industry include stores like Macy’s, Dillard 's, and,on the higher end, Nordstrom’s. JCPenney’s main competitors are Macy’s and Kohl 's. Dillard 's and Nordstrom’s are smaller and more higher retail value stores. The top company, using sales as the indicating measure, is Macy’s with sales in 2015 of 28,105,000,000, which is followed by Kohl’s with sales of 19,023,000,000. In the United States, their are about 1 million outlets (stores), and numerous amounts of online retailers that sell items to the public. The demand in this industry is primarily driven by spending and interest rates. Due to this fact economic health affects consumer confidence and spending. But overall there has been a consistent trend of sales in the sector as a whole. Overall in the United States, the industry has a combined revenue of about five trillion dollars. Revenue (in current trading dollars) for retail trade in the US is to forecasted to grow an annual compounded rate of five percent between 2015 and 2019. In addition, total United States retail sales increased 2.1 percent in the first ten months of 2015 compared to the same period in 2014. While as a whole the industry seems profitable, there are many challenges that are prominent in this industry. Firstly, many store have uneven cash
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