J Public Relation: A Case Study

Throughout my undergraduate career at the University of South Carolina, I continually found myself drawn to internship opportunities

Allison Maloney is a public relation major currently but it has not been a direct path for her to come to her major and future career goal. She didn’t enter higher education with public relations in mind. When she started college she attended East Stroudsburg University as a Hospitality Major. She then went to Bergen Community College, first as a business major than as general studies. She then graduated from Bergin with her associate's degree.

In addition to studying general Business Marketing, I am specifically interested in the business of the entertainment industry, heavily focusing on the marketing and creative aspects of it. Ultimately, I am working towards a successful career in all areas of the entertainment industry and this internship can definitely sharpen my skills into becoming that well-versed and well-rounded player in the industry. In addition to being an A and B student, I also explore my craft and major concentration via extracurricular activities and beyond. Currently, I create and

In an interview with Richard Weiner, “The Practice of Public Relations,” he argues that that the top management of an organization will often contract help from an outside agency. Weiner, chief executive of Richard Weiner, Inc., a major public relations agency in New York city, contends that an outside agency is more likely to be proficient in media relations, and thus, more capable of attempting to achieve significant publicity in major media. Management is more likely to respect, and act on, the advice of an outside counselor as compared to their staff (270, 271).

For the past three years, I have actively been a member of Future Business Leaders of America at my high school. When I had the opportunity my freshman year to take on my first leadership role for the organization, it was then when I realized how much I enjoyed the business field and wanted to go into marketing and public relations. With high school graduation approaching in less than a year, I want to be sure that this is something I really want to do. I decided to interview Macey Cleary to get some information on the field. With her substantial amount of involvement, experiences, and skill level at such an early stage of her career, I knew that there was something that she could contribute to me that would better equip me for this competitive and steadily growing profession.

The client’s name is Jose, a male, single, eighteen years old, Latino and a high school student. He is currently attending a nontraditional high school to complete the required credits to receive his high school diploma. Jose was dismissed from his previous high school because he was failing all of his classes. While reviewing his transcripts it can be evaluated that the student has struggled with academic performance since he entered high school. Jose was scheduled to graduate last June, but failed most of the required courses. The client was referred to mental health counseling because he wrote negative comments about classmates in a free style writing assignment. On assignment, the client talked about how upset he

When one applies to intern at a local magazine the summer after their senior year, they would likely not expect to face a difficult moral conflict. However, Mary Catalfamo experience that during her time at Buffalo Spree.

“How did you find the PR program at Fanshawe college?” a student asked. With a slight laugh he explained that he had simply pulled up the Ontario Colleges website and started scrolling down the page of programs, reading the descriptions and crossing off the ones he didn't like. He did this until he found the Corporate Communications Program at Fanshawe College in London, Ontario. With an undergrad under his belt he entered the very program that the students surrounding him were currently taking. This program led him to many places, most notably voices.com and later, Fanshawe College where he worked as a recruitment officer and currently as a Marketing Officer. MacKinnon explains that this position entails mostly communicating back and forth

Realising the need for a guide to gay-friendly accommodation, venues and services, Rex Masters (Matrix Public Relations) came up with the Pink Guide for Cairns and Tropical North Queensland, which he launched in 1997.

As a soon to be graduate from The Ohio State University, I’ve been looking for an internship that will help me gain the knowledge to work in the entertainment industry. This has led me to apply for the Creative Development and Story internship that is available this summer. I will be graduating this spring semester with a degree in Communications. I also have over four years of administrative support through my current job as an assistant teacher. I believe that I am the ideal candidate for this internship as I am also extremely driven, hardworking, passionate and I have a strong desire to work in the entertainment industry.

As my liberal arts education here at Cornell has definitely helped me progress in each of these specific understandings, the internship with Cornell alum Kyle Davy will specifically help me in terms of my intellectual, communicative, and citizenship growth. Intellectually, I hope to learn how front offices of sports franchises communicate in-house, but also with players and their representatives. Similarly, I believe that making cold calls in addition to working with professionals and children alike will allow my communication skills to be tested in a multitude of ways. Nonetheless, the value I am most excited to connect my internship with is citizenship. Collaborating with different organizations in Des Moines will create a new experience for the citizens within the Des Moines

Public sentiment is everything. With public sentiment, nothing can fail; without it, nothing can succeed.

Attending Kent State University and earning my Bachelor of Arts in Communication Studies, with a concentration in Applied Communication, has been a privilege and an honor. I have worked diligently to obtain a cumulative grade point average of 3.627. My efforts and passion also rewarded me with the privilege of being on the Dean’s List every semester and even being a member of the National Communication Association Honor Society, Lambda Pi Eta. The education and hands-on experiences that I received have demonstrated benefits in both my professional and personal life. During my senior year, I was able to intern at the Rock and Roll Hall of Fame and Museum in Cleveland as a Communications/Promotions intern. It was a joy to utilize my education and gain real-world experience in a position that was tailored for my training and passion.

Press agentry, public information, two-way asymmetric public relations, and two-way symmetric public relations are four models of public relations theory devised by Grunig and Hunt (1983). In this essay, the author goes on to identify an example each from current public relations business practices that goes on to show the four public relation models in action. Further stress is provided to ensure that the examples have all been taken place within last twelve months in the Australian media and justification of selection is to be done by comparing it with real world examples that are chosen.

As the visual arts intern at Blue medium—one of the leading art PR firms in NYC—my experience has taught me aspects I could have never learned at a typical PR agency or traditional art institutions. By helping with several ongoing projects of big clients, such as IFPDA Print Fair, The Museum of the Moving Image and Albertz Benda gallery, I learned how an art PR firm operates and how to conduct a comprehensive marketing strategy for arts institutions. To summarize my learning points, here are three lessons I learned that were essential in understanding the future of Blue Medium and art PR Industry.