J. Walter Thompson's Research

Jean Kilbourne is an advocate for women and is leading a movement to change the way women are viewed in advertising. She opens up the curtains to reveal the hard truth we choose to ignore or even are too obtuse to notice. Women are objectified, materialized, and over-sexualized in order to sell clothes, products, ideas and more. As a woman, I agree with the position Kilbourne presents throughout her documentary Killing Us Softly 4: The Advertising’s Image of Women (2010) and her TEDx Talk The Dangerous Ways Ads See Women (2014.) She demonstrates time and again that these advertisements are dangerous and lead to unrealistic expectations of women.

Whether we realize it or not, we are constantly surrounded by advertisements. On average, we are exposed to approximately 3,000 ads per day, through logos, billboards, and television commercials, even our choices of brands. But in today’s society, one of the most used and influential tools of advertising are women. But the unfortunate thing is that women are not just viewed as actresses in these ads but as objects for people to look at, use, abuse, and more. In her fourth installment in a line of documentaries, “Killing Us Softly 4,” Jean Kilbourne explains the influence of advertising women and popular culture, and its relationship to gender violence, sexism and racism, and eating disorders.

The use of sexualization also reinforces a pattern of gender roles that are currently circulating throughout advertisements. More often than not, women who are used as ploys in ads are seen doing household chores like vacuuming, changing the toilet paper, or making coffee. Females are rarely ever seen in a work place, and definitely not in a powerful position. In fact, the directors of most of these ads place women below or behind the man to show who has the power in actuality. Women are seen as skinny, fragile, and immobile in high heels, while men are strong and powerful. By setting up such a strong binary between the two different groups, it is obvious that the majority of the American society will not be able to fit into these roles, and it leaves a sense of rejection for the average person. This rejection, accepted by the viewers, manifests

These roles for females represent what the advertisement industry believe buyers deem as the real world. As Goffman asked," What messages about women have been given to society through magazine

As civilizations grew and morphed into the international superpowers of today, they also gave rise to vast seas of inequalities. Inequalities between those of different social rankings, inequalities in the workplace, and, most importantly, inequalities between genders were just a few of the looming stratifications accompanying the rise of society. However, these inequalities were expressed differently by different peoples and societies. Although patriarchies were the social norm of the time, the patriarchies of Han Dynasty China, Tang Dynasty China, and Song Dynasty China each had small nuances that made their patriarchies positively peculiar. These nuances include, but are not limited to the level of social and economic freedom afforded to women, the powers women held, and the level of brutality women experienced.

What do you do on a Saturday? Sit around watching TV, playing around with your friends, studying for a math test you have on Monday? Well, let me tell you what some of the other teens in this country do. They are either leading protest rallies, starting marches, or talking on interviews to tell the world what they believe in. Not your typical weekend, right? These amazing kids are called teen activists. They fight for the cause they believe in fiercely, whether it’s against animal cruelty, education issues, bullying, or child labor. Some of the teens have a dangerous life full of death threats as they pursue their cause, like Malala and Iqbal. Meanwhile, other like Faye Carey and Alex Lin don't risk their lives, but they still make a big difference in the world. However, nobody’s born with a cause to fight in. Teens become activists through different experiences. They either go through a personal struggle themselves, they see others around them struggle, or they read about the injustice.

Did you know that more than 1.8 billion young teen activists between the ages of 10 to 24 are currently changing the world through organizations and funds. (“17 ways young people are changing the world”. Source cited in sources) You might be thinking: What is Teen Activism? Well Teen Activism is Teens from all around the world doing something that can make a good change to the world. These teens that are making a change can make the world better but, they have to be willing to give up a couple of things like personal time. Even know these activists lose personal time they gain help and support for there cause. Some examples of activists are: Faye Carey, Alex Lin, and Malala yousafzai. All of these activists all have created funds or

“Today more woman attend college than men, and woman make up close to half of all law and medical school graduates…the skills twenty-something woman have developed in getting ahead educationally and professionally…” (Bell 25) Taken from Hard to Get: Twenty-something Woman and the Paradox of Sexual Freedom by Leslie Bell. There is no doubt that woman have evolved when it comes to education, careers, and professions. Thousands of support organizations and campaigns come together to help woman gain the confidence to live in a ‘mans world’. Careers are not everything in a woman’s life; they start to question their missing puzzle pieces, marriage, and children. Woman all over the world are asking themselves the same questions. However, what is responsible for the confusion, the questions, and the fear woman have when it comes to having their professional careers and getting into a relationship, getting married, and making babies? It starts at the root of the issue. Ethnicity and religion depart woman of their ‘sexual freedom’, identity, ultimately depicting them on serious relationships, and self-discovery.

Teen activists work in different ways. Some teen activists, like Malala Yousufzai used social media to receive attention for her cause. Different teen activists, like Craig Kielburger made a organization called “ Free The Children” to stop child labor and poverty around the world. Other teen activists, like Alex Lin asked the government to pass his law for e-waste to refurbish computers and electronics, he gives the electronics to kids around the world who can't afford them, instead of throwing them away, which could lead to complications in human life. Teen activists all work hard to motivate others and are eloquent at speaking people to make their cause known. Iqbal Masih and Malala Yousufzai are courageous enough to show their faces to

Teen activists always have something that they are fighting for. Something that they believe in so strongly. One example of a teen activist is Malala Yousafzai. A group of terrorists called the Taliban came to Swat Valley, Pakistan where she lived. The Taliban believed that women should not be educated. This is significant because, they would bomb schools who allowed girls, but, still Malala continued speaking out about women's education. During an interview with Jon Stewart, Malala said “why don’t we stand up for our rights?” She really believed in something and she was willing to fight for it. Another teen activist is Faye Carey. She is against animal abandonment. She has a Facebook page where she advertises puppies that have ended up in the pound, on her page and tries to give them a new home. Although, she has not done anything really big yet, she is inspiring others around the world and still making a big difference. Alex Lin is also a teen activist. He wants to stop people from throwing out so much toxic waste. He wants to prevent people from throwing away lots of old electronic waste. Alex Lin will take all of this waste and fix the computers. He will then use

Teen activist all thrive to make the world a better place, they fix the world's mistakes. They improve, and work toward a goal. No matter how they start or how big the goal those are teen activist. Teen activist are conscientious, innovative, and traumatized , I will be writing about Malala Yousafzai who fought for women’s education, Alex Lin who help slow down e-waste, and Iqbal Masih who fought for the freedom of three thousand kids

A teen activist is a child or teen that speaks for what they feel is right. Teen activists are cheerful, dedicated, and ambitious. They strive to make a difference in the world, and do not give up, even when they are going through tough times. These inspirational people are Malala Yousafzai who speaks out for a girls’ education, Alex Lin who wants to reduce the amount of improperly disposed electronic waste, and Iqbal Masih, a boy who fights against child slavery. All three serve for a purpose, to make a positive change or difference in the world.

Teen activism a problem in our daily life community. Meaning in we need to speak up and adults need to raise kids voice too. Take it from me I am a kid and I have a strong opinion on things too. Just take a look of these three incredible stories. One, Alex LIbby and his story on him speaking up to his parents on being Bullied. Two, Malala Yousafzai and her struggles to get attention. Third, Laura Cock and Rebeka Kahaft wanting to help save the planet and be environmentalist. Kids need help of adults to have a voice so adults help, help the weak voices or the voices people don’t care to stop and think about.

Have you ever thought you could make a difference in the world? Helping others in the classroom is good but what if you were able to change the entire world? Young kids called Teen Activists have, they take stands to help others and themselves on the way.

Current media does not openly express the continuous oppression of women among society, but it discreetly masks this ideology through the portrayal that women should maintain their traditional roles. Magazines emphasize that women can aspire and achieve in being successful. Although, this emphasis is under contradictory terms that women can be successful by using “traditional female skills” (Sidel, 166) , such as entrepreneurially starting a business by baking or sewing. The rising role of women taking on careers is being diminished by the portrayal that they may only do so under the unrealistic standards of beauty and family duties that they are responsible to hold. This oppression of women decreases the worth of their determination to be successful members of society because of