JB Hi-Fi Case Study: The Benefits of E-Commerce Powered Supply Chain Management System the Use of a Direct Import Model

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Introduction JB Hi-Fi is a large Australian discount retailer of CDs, DVDs, video games, Blu-ray Discs as well as other consumer electronics. The company was originally headquartered in Victoria but later on expanded throughout the Australian provinces and eventually into New Zealand. As a retailer, JB Hi-Fi has managed to expand its product range to include computers, computer games, mobile phones as many other accessories despite various threats posed by the internet technology (The Intelligent Investor,2012).The company was established back in 1974 by John Barbuto in the Melbourne surban of Keilor East. He then sold the company sometime in 1983 to David Rodd and Richard Bouris who then proceeded to expand into a chain of 10 stores in Sydney and Melbourne with an annual turnover of $150 million by the year, 2000 when the company sold a majority of its shareholding to a private equity. The company was then listed in the Australian Stock Exchange in 2003.Initially, JB Hi-Fi specialized in Hi-Fi equipment. As the popularity of the vinyl records reduced in the 1990s, the company the company switched to CDs. The company specializes in the sale of imported CDs mainly sourced from the U.K and the U.S.A. The company has diversified to the sale of LCD and Plasma TVs, digital camera, audio/visual, in-car entertainment, DVD movies, portable audio, other gadgets as well as information technology. At the moment, the company is the leading retailer of Apple Computer products in

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