Jack Daniel Market Entry Strategy

3745 Words Apr 15th, 2013 15 Pages
Market Entry Strategy for Jack
Daniels (Brown-Forman) to Germany

Products Being Exported
Consumer: Jack Daniels Old #7 Whiskey
Industrial: Jack Daniels signature Whiskey Barrels

International Business Policy 490
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Market Entry Strategy for Jack
Daniels (Brown-Forman) to Germany

Brown-Foreman Company
The Brown-Forman company who is the owner of the Jack Daniels brand since 1956 was founded in 1870 by George Gavin Brown, a young pharmaceuticals salesman in Louisville, who had the then-novel idea of selling top-grade whiskey in sealed glass bottles. Since then it has grown into a company that in fiscal 2006 had sales of 2.4 billion dollars. The Brown family controls more than 70% of the voting shares.
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In the case of those products that may contain ingredients liable to cause allergies or intolerances, a clear indication should be given on the label by the word "contains" followed by the name of the ingredient. However, this indication will not be necessary provided the specific name is included in the list of ingredients. * Net quantity in metric units (liter, centiliter, milliliter) * Date of minimum durability not required for wine and beverages containing more than 10% alcohol by volume * Special conditions for keeping or use (if applicable) * Name or business name and address of the manufacturer, packager or importer established in the European Union * Country of origin or provenance * Alcohol content for beverages containing more than 1.2% by volume * Lot identification with the marking preceded by the letter "L".
REQUIRED DOCUMENTS
The following is a list of the documents that are required and/or recommended when importing alcohol beverages into Germany and/or any other EU member state:

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