Jamba Juice Case Study

They believe in making consumers feel accountable to the actual success of the company, which can be done by connecting the compensation of the workers to the achievement of the company as a whole.

Their short term objectives would be increasing sales. The vision would centre around employee co-ownership with the happiness of partners as the ultimate purpose. The mission is the satisfaction of employees. Finally, the value would be to represent the best possible choice, as a result of providing the best quality, trust and customer service.

It presents our department in a way to show our dedication to motivating our employees because if our employees are not happy it could reflect on their performance which in-turn would reflect on our customer satisfaction.

• Continual improvement to the quality of its product by offering value-added initiatives such as:

-To consistently provide our customers with impeccable service by demonstrating warmth, graciousness, efficiency, knowledge, professionalism and integrity in our work.

A company creates value for its customers and attempts to differentiate its offerings from its competitors in the market. The performance goals/metrics are set by leadership which is concurrent with its business strategy.

Their main focus is to create effective strategic framework that capitalizes on the strong market consumer direction, cash optimization from their assets, and maximizing their financial strength. By doing so, the company not only becomes effective, but also efficient and furthermore, it strengthens their business position in the global market.

One could say they set the mark for everyone to target in customer service. And they make it the core of their marketing strategy. (Schoultz, 2013)

Another competitive advantage is the excellent customer service as well as the willingness to provide customers with any products they request. Besides, the engagement to support the communities which are served by the store, helped to gain a loyal customer base.

The clients leave their stores with a better feeling about themselves since they understand that when they choose Jamba, they have opted for a healthier lifestyle.”(jambajucie.com) Jamba Juice must try to execute this vision statement by adding organic fruits and vegetables and advertising on the new addition. People want to sat healthy and aren’t going to go to Jamba Juice if they find out it is not healthy. Jamba Juice needs to market them so that it can make a better impression of the store in people’s mind.

Addressing the needs of its employees. Meeting the needs of the employees and maintaining a profit margin.

The company aims at improving their sales to ensure that there is a high return on the investment and maximize the profits that the company targets to accomplish.

At the beginning the company was considered leader of its industry due to its capacity to customize a store to its neighborhood,

The company has also been accredited for having maintained a high degree of diversity coupled by its ability to maintain top quality in the standards of its products. Not only has the company retained a good reputation with its clients but also maintained an excellent corporate responsibility track record. This has built the public trust in the brand and is proud to be associated with it. To the wonder of many, the company has year over year continued to yield profits way over its competitors. To maintain such a success has been pre-determined by the way it has a strict, slow growth policy which ensures that it dominates a market before moving on to dominate another market, and despite the slow nature, the company has now emerged to be one of the fastest growing companies in the United States.

Store ownership and management- It has many directly opened stores and are managed by themselves, which makes the product supply smooth and strong.