Jamba Juice Case Study Solution

also ensure that their investment in Booster Juice will be worth their while and result in profits in

Conduct an environmental scan for Jamba Juice as it considers a new juice bar to open near your university. Identify factors that you think have an impact on the juice bar market, and indicate whether these factors would tend to enhance opportunities or represent threats.

Since there are many stores, like McDonald’s and Starbucks that are also providing all kinds of healthy smoothies with a price that is similar to Jamba Juice’s, buyers actually will not face high switching costs. Therefore, low switching costs enhance the bargaining power of buyers.

Is your cup half empty or half full when you think about all of the disposable Tim Horton cups you've put in the landfills? Yearly, Tim Hortons sells billions of disposable cups filled with coffee. The amount of coffee we drink out of paper cups, is quickly filling up our landfills and harming the earth. If we all put our minds together, we can come up with innovative ways to solve this problem. Although they may be convenient, the excessive use of disposable cups if harming our environment.

Also, if plastic Solo cups burn they give off gases that are harmful to humans and very harmful to health. This is why it is really a concern for the environment to keep red Solo cups from becoming waste.

Approximately, how many customers do you see in there? It is said that about 15% of the Canadian population visit Tim Horton’s every day. Fresh Facts | Corporate. (2016, July 06). A majority of them probably in there buying a cup of coffee, which means that millions of coffee cups are being used each day. We have a slight problem. Yes, Tim Horton’s cups are recyclable, but it’s only accepted at certain locations. Can the Tim Hortons cup be recycled? (2016, March 18). An article from CBC news stated that Tim Horton's coffee cups were being lined with either wax or plastic preventing the cups to be recycled everywhere but specific blue bins. News, C. (2016, June 21). When you finish your double-double, don't toss your cup in the recycling bin, I think that Tim Horton’s should change up their packaging by eliminating the plastic and wax they placed on their cups and making it environmentally friendly. Including the plastic lids, they use for the cups. I would also make it my first priority to put recycling bins in more areas, because right now, since there are not many blue bins consumers are throwing their cups in the garbage can and that eventually lands up in landfills. If there were more blue bins, Customers will most likely throw their cups in the recycling

The research Clorox performed found that 53% percent of consumers are looking to purchase greener products in the coming year. The Burt's Bee social responsibility strategies created a positive company image. They award compensation based on energy conservation, and they strive to reduce their carbon footprint for the greater good. As competition has accelerated their entry into the market by purchasing green companies the positive social image becomes a greater concern. Consumers are inclined to pay a higher cost for green products that in turn produce greater profits.

We can’t only blame the consumers for the things occurring in our world. If less plastic packaging were used and more paper or glass packaging were used it would really benefit the world. Looking at plastic water bottles many say that they are recycled or reusable but they aren’t always

Sunshine Fruit Juices employs 100 people in its Queensland factory and supplies juice to large supermarket chains in Asia and North America. Customers have recently complained that the product has been damaged and bottles have been wrongly labelled. An increase in industrial disputes has also occurred due to a number of recent workplace accidents and demands from employees for higher wages.

Why does it not burn? Dixie cups are paper/cardboard coated in polyethylene. It does not burn when water it’s filled because it is hydrophilic and also the water absorbs heat.

Additionally, a disposable cup is often served with a styrene lid and a holder, both of which may be small but quickly add to a greater carbon footprint. (Borg) Buying a daily cup of coffee in a disposable cup creates 23 pounds of waste a year that could easily be avoided by having customers bring their own cup (Borg). Furthermore, disposable cups vary in environmental impact. According to the Environmental Protection agency, Styrofoam has no biodegradable properties and will never decompose. (Spitzer) This means a cup in the landfill will exist in 500 years much as it does today. Most paper cups are lined with a plastic resin to keep beverages warm, however this prevents the ability to recycle them. Although Starbucks’ cups are 10% recyclable, the FDA has strict guidelines around used material in conjunction with hot liquids resulting in most cups requiring virgin paper, (i.e. trees), for manufacturing, that are bleached and chemically treated. Based on research by the Environmental Defense Fund regarding the production and shipping of coffee cups, 7 trillion BTU’s of energy are used, that which could power 77 thousand homes, 6 billion gallons of water are used which could fill 9000 Olympic sized pools, and 4 billion pounds of C02 released into the

In Boost Juice we always try to minimize packaging and use renewable resources, and in 2012 we introduced and started using paper cups and it’s add value to environment

With the high interest of adopting a more eco-friendly environment, Spectrum Sunglass Company was challenged to provide a greener product to the largest retail customer Big Mart in a short timeframe. Big Mart suggested that Spectrum to reduce the use of petrochemical raw materials in the manufacturing of the products from 90% to 50% within two years. In the interim, Big Mart requested a detailed implementation plan of action within three months. If action plan is not received, Big Mart will cancel business with Spectrum and will work with competitors willing to incorporate greener products. As the Director of Product Innovation, I was eager to implement the change for numerous reasons. Prior to being presented with this challenge, many customers voiced concerns over the company’s environmental impact. Looking for ways to develop the company economically while setting Spectrum apart from competitors both price and design wise. Although the deadline for the action plan was short, the thought of the company growing by developing a distinctive product was positive. However, being a middle manager, I do not have the authority to put the change in place. Collages and senior management support is highly needed.

End users are those individuals walking in the company stores, ordering a smoothie and a cookie, paying the cashier and then telling her friend how wonderful the ambiance is. This buyer segment does not purchase large amounts of product at one time and likely chooses Jamba because of the quality of the ingredients. With no switching costs and a growing industry offering many options, patrons of smoothie cafés can freely purchase their delightful cool beverage anywhere. According to the U.S. Census Bureau the number of stores within the “snack and nonalcoholic beverage bars” industry grew from 36,036 in 2002 to 49,463 in 2007 [ (U.S. Census Bureau) ]. This trend means that Jamba Juice will have to increase customer loyalty to battle the increased competition.

The crisis that happened at Coca Cola was a very crucial incident. It affected issues such as brand and reputation, and the company has to take action so as not to ruin its image. Coca Cola is a company with a very strong brand name all over the world. An attack like this of the NGO can lead any company to problems. Although the Center for Science and Environment attacked the safety of Coca Cola India 's products, Coke was well within the Indian government 's legal limits for pesticide residue in beverages. The fact is that the country 's standards are weak, so the problem of Sanjiv Gupta and his team is how to rebuild trust. Furtherore, Gupta tries to find ways on how he could contribute on the creation of higher standards for food and