Jamberoo Marketing Business Report, Thomas Sabo Marketing Plan

2176 WordsSep 20, 20139 Pages
Assessment Task 3 – Marketing PART 1: Jamberoo Marketing Plan Business Report EXECUTIVE SUMMARY The marketing manager of Jamberoo Action Park (JAP) has requested a report to be prepared assessing the business 's marketing plan. This report will discuss: The strengths and weaknesses of JAP 's marketing plan Strategies which could be implemented in order to improve JAP 's marketing plan and maintain business success BACKGROUND JAP is NSW 's largest seasonal recreation park. During its operating months between September and April each year, over 40% of visitors attend in the January holidays. JAP faces challenges due to the rapidly evolving nature of the business environment and other external influences. STRATEGIES,…show more content…
Incorporating these into JAP’s marketing plan will better ensure that the marketing objectives are reached, and business success is maintained. PART 2: Thomas Sabo: Charm Club Collection Marketing Plan Thomas Sabo and its Marketing Objectives Thomas Sabo is a global luxury fashion brand which creates affordable, high quality jewellery and fragrances for men and women. The brand is well known for its unique sterling silver pieces, including pendants, bracelets, rings, earrings, necklaces and cufflinks, and also has a range of affordable diamond jewellery and watches. The business is constantly updating its jewellery lines. One of its 2013 product ranges is Charm Club, which includes a wide variety of women’s charms so that customers can personalise their pendants and bracelets to meet their own preferences. Thomas Sabo’s overall marketing objectives are to: Increase market share and sales Continue expanding product ranges Maximise customer satisfaction Target Market Thomas Sabo’s target market for the Charm Club range is broad due to the elegant simplicity, timeless quality, and cost affective nature of its jewellery pieces. The target markets include the following: Primary market: fashion-conscious women between the ages of 18 – 40 Secondary market: teenage women, and women above 40 seeking gifts. Other market: men

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