Jamie’s Italian Job
The brief
Words: Sarah Genzer and Griselda Zhou
31 March 2011
In the last ten years, Jamie Oliver has become an international household name. In the UK, it is almost impossible not to see or hear Jamie Oliver in the news, television, online or in print. Today, the influential celebrity chef’s empire is worth nearly £65 million. After extremely successful ventures in television, home cookware, books, and restaurants, Oliver recently has branched out and developed a new restaurant chain. Jamie’s Italian has proven to be a prosperous strategic move. It recently won the Restaurant Chain of the Year award, at the 2010 R200 Awards, and the managing director, Simon Blagden, won the Best Individual award at the 2011
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So much so, that they even encourage patrons not to make reservations and dine when they wish. If you visit Jamie’s Italian website It’s all about bringing my (2011), it specifically says, “We want you to visit us when it suits you and as our menu is food to the public and designed around fresh, quality dishes that are produced, things offering them the best value quickly Rather thanwe've decided to keepsuggest simple. taking bookings, we that you just come along and we'll find you a for money they can get. table as soon as we possibly can.”
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Case study: Jamie’s Italian – From Marketing Strategy to Communications Not only do the restaurants provide a cozy environment but also the prices are very reasonable. Oliver says this about the chain, “[It] is all about bringing my food to the public and offering them the best value for money they can get. I’m putting my name on the line. The restaurant will have to offer the best quality meal diners have had at that cost otherwise I will have failed” (Kühn, 2007). The positioning of his restaurant will allow him to reach a market that his other restaurants may not have been able to. His two other restaurants, Barbecoa and Fifteen, are marketed as top-class and fine dining restaurants, where reservations are required. Along with his consistency in using quality fresh ingredients, the rustic and authentic experience, and the new lower-priced strategy in
Kudler Foods specializes in providing unique and high quality ingredients for the gourmet chef. In an effort to increase profits, the company is interested in adding catering to its service offerings. The success of the catering service offering is dependent on the creation of an appropriate and effective marketing campaign. The market campaign chosen must step up to the plate and make this happen. Things could go as planned but it's highly based on
Also they can have a wide array of choices since they do not have to keep large quantities of all items in stock. They should also offer a little flexibility to the customer by letting them bring some idea into the catering service that they may have, or have seen some other place. This will show that they are interested in the needs of the customer as well as offering them goods and services for profit. This ultimately could be a way of marketing research that helps the company stayed informed on the introduction of new products in the industry.
In this paper I will compare my favorite restaurant, Olive Garden, to its most direct competition which in this case is Milestones Bar and Grill. These two restaurants are in competition because they target the same market and are located within one block of each other. Each restaurant is owned by one of top restaurant companies in North America. Olive Garden is owned by Darden Restaurants which also owns Red Lobster, Smokey Bones, Bahama Breeze, Longhorn Steakhouse, and Seasons 52. Cara Operations Ltd. is the owner of the Milestones chain as well as Montana's, Swiss Chalet, Coza, Kelsey's, and several others. Although there are several other restaurants within the same area as the two I have chosen, I
Kudler Fine Foods is the brain child of Kathy Kudler. She envisioned a one stop gourmet food store and has grown to three locations to date. She continues to maintain direct control over large bulk purchase order items, stringent customer service policies, and hiring. This paper discusses how the organization competes in the marketplace and the strengths and weaknesses of the company according to the marketing surveys their customers completed. The following also discusses which market structure best applies to the organization and how that structure positively and negatively affects the firm, how the effectiveness of the competitive strategies in the market structure affect the
The third issue was the process of the servers running the food. Since they are shorthanded on servers, the scheduled servers help each other out by delivering each other’s food which in turn takes away time away from their own guests.
During week two, Learning Team B will take a thorough look at the Olive Garden Italian Restaurant chain. Team B has decided that a new appetizer item should be added to the restaurant menu. The appetizer item being considered is cheese filled breadsticks served with Marinara sauce. The team will begin this marketing plan by giving an overview of the Olive Garden Restaurant, along with a detailed description of the new menu item being considered. They will also explain why marketing plays an important role in the restaurants success. A SWOTT analysis will be given to introduce all the strengths, weaknesses, opportunities, threats, and trends that should be considered prior to
Olive Garden is a US-American restaurant chain specialized on Italian food. The company was founded in 1982 by General Mills and is now the biggest Italian restaurant chain with 721 restaurants. The company has an image of being a wholesome family restaurant. Every week, more than 4 million customers it a Olive Garden, with the majority of the customers being women.’’ An average check of $14.95 contributes to Olive Garden's nearly $3.3 billion in annual sales.’’ (Golodryga, & Ellis, 2010)
The 1938 film, “Mamele,” directed by Joseph Green and Konrad Tom is musical comedy-drama that portrays the life of Havche, a dutiful daughter who keeps her family intact after their mother’s death. Havche spends her day cleaning the house and providing food for her family members. She is so caught up on doing household chores that she has little time for herself. More importantly, the film emphasizes on Havche and her family, as she tries to be the mother and take care of her family. Throughout the movie, we witness the struggles Havche overcomes by not being appreciated for the sacrifices she makes. It isn’t until she finds comfort from Schlesinger, a violinist who lives across her. The film also embraces the entire gamut of interwar Jewish
Foods Fantastic Company is a public company which mainly operating regional grocery store in Maryland. This Company relies on application programs, such as bar-code scanner, to entre sales to the system. The FFC majority depends on the computer system to run their business. Based on this situation, the Information General Controls review is necessary for this company as the reason that ITGC is the foundation of every categories of the internal control.
It is Saturday night and john Oliver is on the television. Dressed in black suit with a blue, checkered shirt he is providing satirical commentary on society and recent current events. Tonight John Oliver is focusing a segment on bail and the judicial system. Bail as John Oliver describes it as “a fixture of American life (Avery et al., 2015).” Bail is a simple system on the surface, if you are arrested for a crime you may be required to pay a bond to prevent from being detained in custody and the fee will be returned when you return to court for your hearing. As John Oliver states: “if you have that money it is no big deal, but if you don’t you could be in big trouble (Avery at al., 2015).”
The Papa John’s case provides a classic example of a company that entered a highly saturated and mature market and was able to enjoy immense growth and success due to its creative product differentiation strategy. The company’s motto has been consistent from the day the first restaurant was opened: Superior ingredients and a superior product from its competitors. John Schnatter took the basic concept of product differentiation and positioning to new heights as he created a strong global brand, which had an unprecedented track record of success and customer loyalty over its competitor’s pizza products.
Gordon Ramsay Holdings also has several business principal such as “Standards are the staple”, “Discipline yourself so the customers do not have to”, “Do not let business come to statistics”. At first, I was amazed that his restaurants were so successful not to mention the large profits he made. Normally, Chef is not good at running a business. Astonishing new came that for the first time, he has admitted that his hospitality empire almost came close to collapse recently. After an ambitious overseas expansion plan, his business went into total chaos, auditors from KPMG found that Ramsay company was losing millions of money. Opening ten restaurants in ten months, Ramsay admitted that his ego brings him down and it is way too fast to expand a company like
to penetrate into the dinner market without risking its existing business model for fast food while benefiting
For this Business Strategy Report, I have selected a restaurant chain named Nando’s. It was established in 1987 by two friends, Fernando Duarte and Robert Brozin (Nando’s.com, 2017). Although being a South African brand it has Portuguese influence and the restaurant chain depicts these designs. Nando’s specialty is flame-grilled chicken spiced with their unique selection of marinade sauces and spices ranging from mild to extra hot and for those individuals not into the hot stuff, there’s a lemon and herb option. It also has other selected food options to choose from in their attractive menu. Its niche market is working middle class male and female customers who enjoy spicy food and casual dining. It also caters for kids and families.