organization doing business on paint coatings market served by company in the southwestern United States. The organization has some challenges on how to deploy marketing efforts among the various architectural paint coatings markets served in the southwestern United States. 1. Janmar Coating, Inc. Janmar Coating, Inc. is a privately held organization produces and markets architectural paint under Janmar brand name. In addition to producing a full line of architectural coatings, the company sells paint
Janmar Coatings, Inc. I. Summary of Facts A) Market – Paint coatings industry 1) Three broad segments a) Architectural coatings: general-purpose paints, varnishes, and lacquers used on residential, commercial, and institutional structures. Purchased by do-it-yourselfers and is commonly called shelf goods. Accounts for 43 percent of industry market. b) Original equipment manufacturing (OEM) coatings: formulated to industrial buyer specifications and applied to original equipment
and where will Janmar Coatings Inc. implement their corporate marketing efforts for the Architectural paint coatings business? II. Situation Analysis The architectural coating industry in divided into three major consumer segments 1) Do-It-Yourselfer 2) Professional painters and 3) Contractors/Other each making 50%, 25% and 25% respectively. This $16 Billion dollar industry is in the mature stage of the business cycle growing roughly at 1-2% annually. Within the Janmar Coatings service area there
Marketing Management: Case Analysis: Janmar Coatings, Inc. Presented by, Uma M. Venkatesan Tuesday 17th 2015
This case is about Janmar Coatings, a paint coatings company based in the southwester United States. The company has come across a dilemma on how to deploy marketing efforts among the various architectural paint coatings markets served in the southwestern United States. When looking at the paint coating industry you will find that is separated into three different segments, architectural, original equipment manufacturing coatings and special purpose coatings. The segment, which we will focus on,
Janmar Coatings, Inc. | To: | Ronald Burns | Subject: | Janmar Coatings, Inc. Suggestions | Comments: | The problem facing Janmar Coatings, Inc. is deciding where and how to execute corporate marketing efforts in the southwestern United States. Janmar Coatings is currently marketing to 50 counties, their main focus area so far has been the 11 counties in the Dallas-Fort Worth area. The main issue Ronald Burns, the president of Janmar Coatings, is having is trying to come up with a solution
Problem Description Asian paints has been able to consistently outperform its peers and the industry average in terms of net sales growth in the last 10 years. While the average CAGR of net sales for the industry was hovering around 12%, Asian paints was able to manage a CAGR of 18% with the next competitor, Berger Paints, managing 15%. This high growth rate is despite zero leveraging in its capital structure. Asian Paints has recently started Home Improvement Division while Paints Division happens
Typical as-plasma-sprayed hydroxyapatite (HA) coatings along the thickness have an internal gradient structure and chemistry [Rs]. The thickness gradient structure extends from amorphous base to crystalline surface. During plasma spraying, the amorphous calcium phosphate (ACP) base is formed by rapid cooling of external molten part of flying HA spray-powder particles upon impact on cold substrate. If the flying HA spray-powder particles are heated in plasma jet above 1843 K, but below 1973 K, the
Extending the service life If your roof coatings objective is based on increasing the service life, then your best roof coating candidates should have a sound existing roof with proper attachment of all system components, flashings and trim. If you select roof areas with existing defects in construction, detailing and terminations, correcting deficiencies prior to installation of a new coating system. In insulated assemblies, the insulation should be dry, without a history of leaks and presence
Doesn’t Stick – Due to the thick protective coating, foods will not stick to the surface of the