Jansport Marketing Plan

Backpacks have made it a long way all started with a belt people rapped around there books to hold them together. Dick kelty was the inventor of the backpack and his wife helped later on. In 1952 he had sold a total of 29 backpacks for $24.00 a piece. As technology got more advanced, the belt upgraded to a wood box with a strap that went around your waist so you could hold it.

The marketing budget would consist of 2,500 print brochures, 100 custom logo water bottles, and 50 custom logo t-shirts. The print brochures would be distributed by the owners to nearby business buildings to reach the target market of business professionals. They can also ask nearby health stores to feature the pamphlets on their counters. The water bottles and t-shirts would be given clients upon referral sign ups. They can also be used for other promotional reasons.

The North Face was founded in 1966 in San Francisco, California by two hiking enthusiasts taking a chance on a dream. Douglas Tompkins and his then-wife, Susie Tompkins, sold their small, climber targeted, clothing brand to Kenneth “Hap” Klopp two years later. From a single storefront to a global brand, The North Face has enjoyed incredible success in their 50 years of existence. They produce high quality outdoor apparel, gear and footwear in countries all across the globe. The North Face is a market leader when it comes to technology and performance. It’s clothing and equipment lines are catered towards college students, climbers,

The children they are mainly targeting are mostly those in the age 2 to age 6 range.

My target audience are those who need professional childcare services. I will attract my target audience via advertising on the internet through Facebook, Net mums etc. I will also register with the local authority and Ofstead. In addition to this I will attend local childminder drop in groups in the Hayes area, which will allow other childminders to recommend my services.

What is the main outcome you intend to achieve? Tie it back to the relevant marketing objective.

As for the backpack, I wanted to design a pack that will give value to this segment. Inspecting the survey results that asked members of this segment to rate the importance of the five characteristics; capacity, comfort, durability, waterproof, and eco-friendly, lead me to design a red-synthetics rounded-top backpack with thin spaghetti straps and an audio bundle.

Trade promotions and cooperative advertising are part of a push strategy. Trade promotion is directed towards retailers and takes the form of catalogs, trade magazine advertisements, booklets for consumers, and displays. Using gallery stores will attract and serve their target customers, the 40- to 59-year-old homeowner with an annual household income over $100,000. Also, 78% of the survey respondents state that displaying furniture in individual room settings is somewhat important to very important. Half of the $225,000 deducted from cooperative advertising will be added to the trade promotions fund. Also, an amount of $12,000 is added to the trade promotions fund to assist their salespeople servicing the 50 new accounts. The trade promotions fund will have a total of $591,500. Cooperative advertising is usually spent on newspaper advertising in a retailer’s city. The reduced funds of cooperative advertising for BatesManor will diminish the amount of newspaper advertisements.

Thirty-four years ago in the Hartsfield Atlanta Airport, Patricia Miller and Barbara Bradley noticed that the majority of people had the same simple and boring luggage design. These two friends saw the opportunity to pursue a new market that offers colorful and patterned baggage designs, and that is how Vera Bradley began. Vera Bradley started producing colorful and unique pattered designs for luggage, bags, sports bags and handbags; and after the success of the first product line and their economic growth, they

In 1995 the then captain of the University of Maryland football team, Kevin Plank came up with a brilliant idea that will revolutionize the athletic apparel industry forever: microfiber T-shirts designed to wick moisture away from the skin. Almost two decades later, Under Armour is a multi billion-dollar athletic apparel market competing directly with industry giants Nike and Adidas.

In my opinion, I think the “Little Leaguers” is the most attractive customer segment for MBC to target.

Founded in 1996 by University of Maryland graduate Kevin Plank, Under Armour has become the leading supplier of the athletic performance apparel industry. Under Armour began with simple idea to create a t-shirt that would enhance athletic performance by regulating body temperature and removing perspiration

The company motto is “Live the Dream” and they aim to fulfil their customers need and desire for comfortable clothes and equipment for travel and adventure sport. Kathmandu has described quality and performance as the key to their new design initiatives and they invest substantial resources that focuses on design, quality, technical development, merchandising and supplier management functions. They develop products that are

Our target segment of clothing market is the people around 25-40 years old and have a higher than moderate income

One of the biggest ways to target people is through digital media whether it is a blog or social media platform. The great thing about digital marketing is that it is a very cost efficient way to advertise for your business. Our specific targeted group when looking at who we will be marketing to should be parents because we are trying to start vinyl wrapping for little league teams. We intend to propose multiple strategies in order to target sports parents, the first of which is our approach at digital marketing. Parents nowadays are big on multiple online things however some of the things that you will mostly see parents on are Facebook, Pinterest and reading blogs from multiple sources. The age group that we are trying to target are