Essay about Japanese Business Market

1297 Words 6 Pages
Introduction

External influences affect the types of products developed, the nature of positioning and market segmentation strategies, the type of services offered and the choice of business to acquire. The increasing complexity of business today is evidenced by more countries developing the capacity and will to compete aggressively in world markets. The external influences that affects a business venture in the global market varies from country to country. Establishing a new business venture in an area such as Japan would require an analysis of its cultural and economic environment. The Japanese market is considered to be the world’s most lucrative market. The biggest problem is how to get into it. Japan is known throughout the
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The Japanese are known for mixing business and pleasure by entertaining business partners. The typical Tokyo business day includes working from 9 to 6 or so, then going to dinner with business associates, then visiting a bar to relax over drinks or maybe even sing karaoke. Many Japanese businesspeople don't get home until midnight, only to repeat it all again the next day. If you enjoy the nightlife, Japanese business can be lots of fun. In addition, they are known for their preference of quality service and support. They are walking bulletin boards. They will market your business because of their value on quality and service. Based on these known pointers, establishing a new business venture in Japan would seem like the ideal investment opportunity. Creating an environment with a pleasant atmosphere, good eating and a relaxing atmosphere for conducting business agendas would seem practical.

Analysis of the Cultural Environment

When doing business abroad, a company should first determine what business practices in a foreign country differ from those it’s used to. Management then must decide what, if any, adjustments are necessary to operate effectively in the foreign country. As Americans increasingly interact with managers in other countries, it is…