Jawbone's Target Audience

A lot of people are into fitness and being active lately. As a result, many companies came out with gadgets that encourage or help with individuals fitness routines, such as wearable devices (Fitbit) and smartwatches (Apple). Fitbit is among the very first companies that introduced physical activity tracker and is very successful until recently when many other smartphone companies introduced smartwatches and became the main competitor for Fitbit. Some argue Fitbit is different from smartwatches. So, who is Fitbit trying to target as their audience? According to Fitbit: The Business About Wrists, Fitbit is targeting young adults who spend time at the gym and are obsessed with being active. It is also targeting the older demographic aged 35-60 who care about maintaining a healthy lifestyle. People who tend to exercise regularly want to keep up with their progress. They want to know whether they

Jawbone markets themselves as the ‘world leader in consumer technology and wearable devices, building hardware products and software platforms powered by data science’. They were founded in 1999 with the purpose of developing noise-cancelling technologies and soon released a range of portable listening devices. As the market moved, as did they, producing a range of fitness trackers named the UP, UP2 and most recently the UP3.

The purpose of this news article was to bring light to a topic that adults and non-millennials probably would not comprehend and or understand otherwise about the current generation and what they gravitate towards. Examples of this could be an elderly parent or grandparent wondering why their child/grandchild loves social media so much or a young person being curious of which app they use the most. The article is mostly focused around college and high school students. The research study further goes on to explain why this trend is happening through questions, graphs, and exact numbers. It goes on

Expected technological advancements in health products are likely to contribute to greater spending on health. The FitBit as a technological health device shall greatly meet local consumer’s needs.

They are loyal to brands that treat them as kings and queens. The “think different” campaign taught Millennials that they could achieve anything if they set their minds to it. This TV ad describes the Millennials most accurately. They are people who don’t conform to set rules, they are glorified and vilified by older generations and they always insist on thinking outside the box. Due to constant inventions and innovations by the Millennials, a college degree’s worth does not last for longer than three years. Millennials force themselves and other generations to keep up. An apple a day keeps the doctor away says an old saying. Today, an Apple a day keeps you a leader in the

In today’s modern society, things need to be up to date with the newest and latest trends, which are usually associated with fashion, technology, music, activities, and more to be labeled as cool and sold in the economy. The media tends to target these areas to make sure the public is well aware of what is currently popular, so people can become curious and look more into it to eventually buy it. Focusing more on technology, the media has promoted consumer items such as iPhones and have managed to intrigue a lot of the youth population especially teenagers. IPhones are mainly attracted to the youth for the reason that they

Millennials live an on the go lifestyles, and they prefer products that fit into that kind of lifestyle (Fromm, 2016)

adults have a cell phone, up from 69% in April 2012” (para 4). Millennials grew up with

This research proposal explores scholarly journals, internet articles, and my personal thoughts and ideas on the smartwatch, fitness band, and wearable market segment. I am proposing to obtain research on whether or not the Microsoft Band among other smart wrist wearables are currently and, if so, will continue to be desirable technological advancements in the market.

One important aspect of our life is our health. Today, people are proactive about staying healthy and learning about their body. Since technology is now a major factor in our lifestyle; people who grew up in this era are more familiar with it. This group of people are called Generation X and Generation Y. The time span for this generation are people born between 1965 and 1986. Generation X and Generation Y have a different mind-set than the generation before them (Andolina & Lillé, 2011).

Per Mintel’s Back to School spending, BTC spending decreased in 2015, however, in 2016 BTC spending went up 11.5% reaching 75.8 billion. In addition to that, statistics reflect that Millennials represent more than half of the population (Mintel, 2017). Target’s SWOT analysis predicted that in 2019 electronics and furniture and floor covering will increase 9.3% and 3.5% accordingly (ReferenceUSA, 2017). We are convinced that our opportunities of creating an app that targets this specific niche will increase

Each generation has its own characteristics, attitudes and lifestyle. Understanding their needs, wants and buying behaviors is essential to be able to connect with them. Efficient communication to convey the message will help gain their trust. Once gained, with their attention captivated, it will be easy to position the brand in their minds.

Picture this in you head, a wristband any color from blue to yellow and wearing it wherever you go to benefit the body. Well that time is now, because in the early 2016 Oral Roberts University made it a requirement for all freshmen’s to wear Fitbit to help maintain health fitness and personal information. The university concludes it’s a physical education course that will notify what kind of activity the students will be doing in and out of the campus. By doing so, most undergrads are tracked by how much they eat, sleep, and walk over 10,000 steps. Thanks to this technology, more and more people are participating in this program to exercise right and being well fit. Some viewers believe that wearing the Fitbit is a significant thing to the campus, but there is a huge disadvantage of what it can do.

Social – External – Smartphones are one of the must haves for most millennials. They are always seeking the best looking

The purpose of this essay is to investigate the validity and function of the Apple Watch’s fitness features. This will be determined in two ways. Firstly, the ability of the Apple Watch’s to promote a healthy lifestyle will be reviewed. Secondly, its ability to accurately measure and quantify this lifestyle will be analyzed.