Jc Penney Company Overview Essay

3473 WordsNov 3, 201014 Pages
JC Penney Company Overview JC Penney Co. Incorporated was founded in 1902 in Kemmerer, Wyoming by James Cash Penney and William Henry McManus. Today JC Penney offers a range of family apparel, jewelry, shoes, accessories, and home furnishing products through a chain of department stores and their company website. JC Penney, headquartered in Plano, TX, operates in the United States and Puerto Rico, with a total of 1,108 stores. JC Penney also offers its products through a catalog channel. Each channel serves the same type of customers and provides generally the same merchandise mix. JC Penney’s business is conducted through a single segment, but revenues are reported by product category. In addition to their product categories, the…show more content…
JC Penney will thrive on marketing to middle income customers. JC Penney operates over 1,000 stores in both mall and off-mall formats. As of 2005, 98 percent of JC Penney stores were in enclosed malls, but more of today’s shoppers prefer stand alone stores. Most new stores being built are not in malls. According to JC Penney, sales per square foot in off-mall stores are about $100 higher than mall based stores. J.C. Penney is one of the leading retailers in the United States gives, and therefore, has a well known name and band of loyal customers. A recent report on J.C. Penney Corporation, Inc. states strengths that JC Penney Co. has compared to competing corporations. J.C. Penney’s focuses on customer service to keep them coming back. They developed a training focusing on putting the customer first. The training is enhancing the Associate Engagement scores which continue to translate into enhanced customer service. They provide a JCP Rewards loyalty program, which has over 4 million customers. They believe that outstanding customer service will drive customers to spend more and shop more often than an average customer. They also have private and exclusive brands such as Sephora and American Living. In 2008 private and exclusive brands together accounted for approximately 50 percent of their annual sales – the highest penetration in private and exclusive

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