Feinstein Graduate School AN ANALYSIS OF JC PENNY’S AND HOW IT RELATES TO COMPETITION WITHIN THE RETAILING INDUSTRY A Paper Submitted in Partial Fulfillment of the Requirements for the MBA Degree Course: MGMT 6800 MAY 9th, 2012 TABLE OF CONTENTS EXECUTIVE SUMMARY 2 COMPANY PROFILES 4 1. JC Penney 4 Strategy initiative 4 Mission…………………………………………………………….. 5 2.KOHL’S………………………..………… ………..……………………5
Avon Case Study Analysis During the 1990s, Avon began to lose its appeal to the public. The number of new company sales representatives had begun to stall; and by 1999, the U.S. sales representatives had dropped 1% from the previous year (Pearce and Robinson, 2005, pg.423). It was at this critical time that Andrea Jung, an Avon saleslady herself, was hired as CEO to help take the company in a new direction. A turnaround grand strategy was envisioned in 2000 to help reenergize the flagging U.S. sales
summary: Macy’s Inc. is one of the oldest enterprises in the United States, belonging to the department stores industry. (Hoovers.com) It is a national brand, owning 850 department stores. During the development of the company, there had several key decisions that were beneficial for the company. However, in recent years, the competitions in department stores industry become more and more serious. Due to the economy downturn period, Macy’s and many other retailers were suffering. Fortunately, Macy’s has
Sephora company research paper Company overview Sephora is a French brand and the biggest cosmetics retailer in the world. In 1969, Dominique Mandonnaud built the first Sephora store in French Limoges. He chose an open-sell environment to sell his cosmetics. In his store, customers could experience a totally different shopping journey like visiting and exploring a beautiful cosmetics free land. His special selling model was very popular in that time, and then he opened couple of chain stores. Until
Bloomingdale’s. Macy’s stores sell different kinds of products such as apparel, accessories, jewelry, cosmetics, and home furnishings and other related items. Macy’s also offers online shipping services to the clients in large numbers of countries. The company currently operates in four business segments including Macy’s, macy.com, Bloomingdale’s and Bloomingdales.com. Below are some of the highlights of Macy’s history. • 1858: New York retailer Rowland Hussey Macy opens his first store on the corner of
(CLV). The RFM model focusses on three key metrics; how recently a customer has purchased, how often they purchase and how much money they spend. On the other hand, the CLV model attempts to predict the amount of money a customer will spend with the company from present day till the time the business relationship is terminated. Gupta et al (2006) indicate that the main limitation to RFM models is that they use a scoring system and do not provide a specific dollar value. However, there are successful
Information Technology The Philippine information technology market is primarily being driven by extraordinary growth in outsourced ICT services. The Philippines’ strongest market niche is in IT-enabled services or call centers. More and more companies are making infrastructure investments to support the demand for call center facilities. In fact, the Philippine call center/outsourcing industry is projected to be among the largest sectors in the country for the next five years. Automotive
imported image. In the early 1980s more women, especially college and university students, were starting to smoke. The proportion of young women who tried smoking doubled from 17% in 1994 to 30% in 2002. As has been their practice throughout the world, companies interested in expanding their market have sought to target promotions at women. Campaigns particularly emphasized the notion of slimness, resulting in the utilization of cigarettes as a putative hunger suppressant. The Virginia Slims
………………………………. 7 Barriers to Entry…………………………………..……………………………………… 7 Threat of Substitutes……………………………...…………...…………………………. 7 Competitive Rivalry………………………………………….……………………………8 The Drivers of Change………………...………………………………………………………………..…………9 Companies in the Strongest/Weakest Positions………………………...………………………..11 Industry’s Attractiveness and Prospects for Long-Term
Localized 11/29/12 Executive Summary The industry we have chosen is the department store-retail industry. Within this industry, we have chosen the department stores of JCPenney and Macy’s. We find this industry, as well as these two companies, interesting from a strategic perspective. JCPenney has recently undergone a massive strategic restructuring in regards to its pricing, brand offerings, and store layout, pushing it away from the typical department store strategy of discounts and