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Jck Analysis Paper

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Julie McNamara Professor Zhang English 123 February 22, 2016 A Relationship to Relativity and Success: JCK Analysis To the untrained eye, a ring is just a piece of jewelry. There is little to no appreciation for how its made or how valuable it is, just as long as it glistens and glows. To jewelers, the untrained eye is a menace, as a man buying an engagement ring will not care about the carats or the uniqueness of the piece, as long as it ‘looks like Beyonce’s.’ While jewelers are making pieces with unpopular gems and metals at excessive prices, salesmen struggle to sell these, as what is popular is what sells. To combat this wave of uninformed, trend-obsessed consumers, Jewelers’ Circular Keystone, a trade magazine whose audience is jewelers and salesmen, features content relating to the current status of the jewelry industry, as it changes seasonally. Keeping up with the times is imperative when working in jewelry, and as time changes so must JCK. In this trade magazine, …show more content…

2008). Upon reading through the article featured on the front of the magazine, it becomes apparent that jewelers should learn the trends in same-sex engagement market market. Included in this article are tips on hiring staff comfortable with gay couples, as “retailers who do not make an effort to connect with LGBT consumers are essentially sacrificing a chunk of… revenue,” (Vesilind, 84). This is highly effective in making JCK relevant and valid amidst the jewelry community, because modernity is crucial to relativity, and relativity is imperative to success. The writing style, on a side note, is near unchanged from that of 2008. Written as an article, JCK emulates a newspaper and is to the point and informative, containing occasional charts to cite within their writings. This is also helpful, since, thinking of the demographics, jewelers tend to be creative and therefore are more visual than

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