Jd Sports and Oxfam Analysis Essay

What are the enabling and inhibiting factors facing the two firms as they pursue their goals?

Another objective of sports marketing is creating sales. “The modern sports marketer is charged with one simple responsibility: to increase the sources of revenue” (Westerbeek 6). This includes obtaining more sponsors

These firstly include Boosting the customer experiences. The company has wanted to create a simpler, faster, smarter and a safer experience possible, for its customers. This is then followed by being able to provide intuitive mobile experiences. This is by being able to be first to market these interactions across to the marketplace. Building new, compelling and unique sports products, is another factor of the strategy utilised by the company for its marketing. Finally, they want to be known by their customers for being fun, fast and fair. This is enabled by engaging and entertaining customers with their brand, and experiences (Williams,

There mission is to be recognized by their customers as the number one sports and fitness that serves and inspires athletes and outdoor people to achieve their best in everything they do. The vision of the store is to build brands that serve and inspire athletes and outdoor enthusiasts also to create value for the shareholders through improvements of everything they do (DKS Annual Report, 2012).

Assignment Brief: Add a further section to your article that provides an in depth explanation covering the points of view of the different stakeholders and provide a clear link between these points of view and the aims of the two organisations. For each stakeholder you have identified, explain how much influence they have on the aims and objectives of the two organisations.

All men are said to be created equal, in my opinion, not all men. Some have a drive that's greater than most. Everyone wants an Athletic-Scholarship, but not everyone is willing to put in the time, effort, commitment, dedication and preservation to be the best Student-Athlete representing their school. For every good in life comes a sacrifice. Nothing valuable is going to come to you and to obtain something of such value you have to be willing to take a risk. In my life, I’ve taken many risk, some that were life changing and change who I am today. Many of my peers take risks and regret taking them down the line. Taking this risk gave me more time to think about how I wanted to move forward in regards to my future, getting more involved in my community/activities, and dedicate more time into my current task on become a better student-athlete.

The ultimate goal of marketing is to become a household name, meaning that a product should be well known to everyone. Sports marketing has the same goal, except the product is associated with sports such as sports clothing, teams, or sports drinks. In an article titled “Career and Professional Development: Sports Marketing,” contributors describe the general classification of a sports marketer. The article explains that a sports marketer generally stays at the same level throughout his/her career due to its high satisfaction. Alexandru Mihai writes in his article “The Strategic Sport Marketing Planning Process” that there are certain steps a sports marketer needs to take in order to have success. A few of these steps include

6). This strategy is a major component of Nike’s business strategic level plan. In applying this strategy, Nike has attained a great deal of consumer insight, which it uses to offer uniquely designed premium products to the athletes. Still on product differentiation, Nike focuses more on research and development at a greater level. These unique features to Nike, have transformed the competition levels in this competitive industry, leading to a trend of a paradigm shift in the market. Most consumers opt for Nike branded sports products and apparels, at the expense of the other brand names.

Assess how the vision statement and mission statement of the corporation influence its overall success:

(M1) Explain the points of view of different stakeholders seeking to influence the aims and objectives of two contrasting organisations

The management of Sports Products Inc. should pursue maximization of shareholders’ wealth as its paramount goal. As far as we know, the stockholders are the owners of the firm and the ones bearing the most risk in running it. In line with this, the board of directors and/or the management is

The price that we pay is the value that we associate to any product, whether it is a good or service. It is the compensation given to a person or authority to purchase an object or service. The greater the value associated to the product, the greater the price.

* The interest each stakeholder has in imposing its expectations on the organisation’s purposes and strategic choices

Especially, it should be determined that how these stakeholders are influencing the objectives and development of an organization.

There are many repercussions that are projected upon both men and women when they enter into a sport that typically isn’t thought of as gender appropriate. Some of those cultural and social stigmatisms may be abandonment by your peers, and friends questions regarding your sexuality, and even in some cases criticism as to how you are living your life. In some cases, it may lead to you not being accepted by either group, theone whose norems you are not following, of as well as the one with whom you are trying to get involved. This paper will address all of these issues and how these seemingly negative situations can, will, and are, leading to growth. It will also discuss how this is a situation where repercussions are