Jean Kilbourne

Jean Kilbourne is an advocate for women and is leading a movement to change the way women are viewed in advertising. She opens up the curtains to reveal the hard truth we choose to ignore or even are too obtuse to notice. Women are objectified, materialized, and over-sexualized in order to sell clothes, products, ideas and more. As a woman, I agree with the position Kilbourne presents throughout her documentary Killing Us Softly 4: The Advertising’s Image of Women (2010) and her TEDx Talk The Dangerous Ways Ads See Women (2014.) She demonstrates time and again that these advertisements are dangerous and lead to unrealistic expectations of women.

The exploitation of women in the media has been part of the advertising industry since its beginning, although the level to which women have been exploited has changed drastically. Advertising is a highly visible and seemingly controversial agent of socialization (Paff, Lakner, 1997). Indeed, it appears everywhere in our lives, on television, on the internet, on busses, in our mailbox, in magazines, and now in the toilets of our favourite restaurants or nightclubs. Jean Kilbourne, one of the best-known advocate of raising awareness about the exploitation of

would agree that advertising is everywhere throughout society. Whether you agree it cultivates or contaminates, mirrors or manipulates that society, you cannot avoid it. While there is a considerable amount of disagreement on the societal implications of the practice of using

Advertisements are everywhere today. Author James Twitchell says, “Adcult is there when we blink, it 's there when we listen, it 's there when we touch, it 's even there to be smelled in scent strips when we open a magazine.” There are thousands of products being advertised every minute, and they are being promoted in all sorts of ways. One could see advertisements on television, on a billboard, on the internet, or hear about something on the radio. With advertising all around, it has to have an effect on the people seeing it and hearing it. Advertisement has several negative effects on today 's culture, such as it promotes conformity, affects one 's self-image, and manipulates how people buy. People may not even realize that advertising has these effects on them. That is how acclimated people have become to it.

Advertisements are everywhere deplored and ignored, but they play a bigger role in the behavior and thoughts of people than the morning news. Ads,being designed to affect us subconsciously, have had a profound impact on society. In order for companies to sell their products they pitch their products to go under the radar of our conscious mind. These advertisements can do more to people than make them feel the need to buy something and the fact that ads are almost omnipresent makes it important to know what they can do in our society. The effects of advertising are that it can spread information to the public, cause people to become emotionally motivated, induce people to be greedy, and promote a false standard of reality onto society.

From the start of the medieval times the use of advertising has been in use, whether it was a way to inform the people, capture a thief or raise taxes. By the industrialization age of promoting new cars through advertisement, advertising has changed the way the whole world operates with the introduction of new and improved items. Today “United States has become the largest advertising market in the world (Statista). Advertising is a part of everyday life that can target different age groups because it helps companies promote new products, but is advertising ethical? Advertising is not ethical because it targets children persuades people into buying products they don’t need, causes woman to form unrealistic body images, and persuades people into buying products they don’t need.

While you may be taking advertising for granted, it does seek to influence what you spend your money on. Many people don 't believe that they 're susceptible to being influenced, let alone manipulated, by advertising. However, it wouldn 't be so omnipresent if it didn 't work.

Advertising affects a wide variety and a large amount of people. According to The Statistics Portal, “The United States is, by far, the largest advertising market in the world. In 2015, more than 180 billion U.S. dollars were spent in advertising in the United States. This figure is more than double the amount spent in advertising in China, the second largest ad market in the world.” From this, it is effortless to see that American’s are highly exposed to advertisements.

We live each day not knowing the effects of everything our eyes see. We live in a world where we contribute to the prominence of advertising; however, the effects upon us are unknown. Advertising can be seen in the majority of the world, it has gotten to the point in which people become almost completely oblivious to them. People see advertisement in stores, in billboards, television, and even their homes. It has come to the point where people believe they are not affected by these ads but that is not the case. Advertising has various effects on the world such as educating society, persuading the viewer through the use of symbols, colors and images, helping people communicate and informing the people.

Advertising is an important method of competition, especially in industries that are highly concentrated. Where companies are unable to compete on price, advertising is fundamental to promote the subtle differences between products. Advertising has gone beyond informing people of the benefits of a product and how to obtain it and has moved into the area of market creation, Hiding behind globalization and partial truths, advertising has become morally questionable by promoting gluttony, vanity, materialism, and other unhealthy ways of thinking in order to create artificial product needs in consumers.

This study is important because advertising is one of the most powerful, ubiquitous and persuasive phenomena in the modern world. It has wide-ranging social, economic, ethical impacts on culture, lifestyles, consumption and choice

Advertising is a major part of our culture/society; it surrounds us wherever we go. Yet

lies more in the realm of truth than in good, because it lies in whether

Advertisement has become an essential part of our social life: it tells us what to buy and what to reject, how to look and what to wear in order to remain in the center of attention. Underestimating the power of advertisement is illogical and selfish, it does have an immense influence on our consciousness and subconsciousness. It is impossible to deny that we live in the era of consumerism: we earn money to buy things that define our personality. When the creators of Apple understood it they stared to sell emotions along with goods and shaped their loyal customer. For modern society a person becomes what he buys: an expensive car and an elegant suit will be praised as much as aristocratic origin or even more in today`s world. Advertising

Advertising is like the two sides of a coin. Sometimes it may seem that advertisements send out the wrong message or impel people to buy certain products. On the other hand, advertising can be perceived as a means to sell a product or a service which can improve by competition.