Jeep Brand: A Synonym for Ruggedness

The Jeep market in the USA has been divided into a number of segments, among which are demographic, psychographic and behaviors of the target market. This paper shall focus on the Jeep market in the U.S. and more specifically the demographic and psychographic characteristics of the market and behaviors of target market.

The history of Jeeps has always interest me because they have been around longer than any other manufacture in the world of automobiles. The creation of the Jeep had given the U.S. an upper hand in World War II. Jeep would change society in many different ways during the war and after the war. However, due to changes in production of the Jeep, evolution of the brand during the war, and the contributions Jeep made to society after World War II, this research will to show how the jeep was effective during the war and how it changed america forever.

According to Holt (2004), a brand can be defined as a term, name or a design that distinguishes product or service of one manufacturer from others. Brands are normally utilized in advertising, business and marketing. In accounting terms, brand is an intangible asset which is present within every organization. It is most valuable asset that is outlined in the balance sheet of a company. Brands owners need to effectively manage their brands in order to enhance shareholder value. Brand valuation is an important technique that associates money with a brand. Effective branding often results into high sales volumes of a particular product. A customer who prefers a brand is more likely to choose other products which are offered by the same brand. Brand can be stated as a personality that facilitates identification of a company, product or service. It even encompasses relation with other constituents like customers, partners, investors, staff, etc. Individuals distinguish psychological aspect of a brand from experimental

Distinguishing your brand is a function of leadership. Wise leaders factor into this effort the weight of facts, not feelings. Acting on an assumed brand distinction amounts to banking on a guess.

Jeep is one of the most highly regarded and the most patriotic car manufacturer in America. It was founded in 1941 and still maintains its original, unique, rugged aesthetic. How much do you know about the iconic off-road automobile brand?

He uses Logos to pull the listener in. As he tells you about the Jeep, there are clips in the video of what the Jeep can do. So he is not only describing it but he is showing you it. The Jeep goes over a few rocks that are in a pile. So almost like a stair of rocks. The Jeep Wangler has went in the water and it was fine. As the Jeep

In order to strive for success in the automotive industry innovation and advertising is the name of the game, Ford Motor Company, sets the standard for innovation in the automotive industry with the new Ford F-150. A crucial component in the automotive industry is advertising of the company’s vehicles. The companies must ensure that their message is clearly and effectively conveyed to potential consumers. It is vital for

The branded product at the heart of the SLP is the Ford Mustang. The Mustang was first introduced in 1964 and has become one of Ford's most iconic brands (Damian, 2006). Automobiles in general are a good subject for the study of branding because the car itself changes every year, but the brand does not. Over time, specific brands become associated with particular attributes, in terms of product category, positioning, price, and in the case of cars their styling, design and the lifestyle attributes that are associated with that vehicle. The Mustang has gone through roughly five iterations, and is currently in its fifth generation (Markus, 2010).

Studies have shown that jeep is the most rugged and customisable car that you can buy. Although jeeps are awesome cars it still has an interesting invention story, history, and some awesome facts.

According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”. However, as Keller highlights, a brand is also “something that has actually created a certain amount of awareness, reputation, prominence, and so on in the marketplace”. Therefore, a brand is an identity created to differentiate itself from the competitors and to be remembered in consumer’s mind.

The research in consumer behavior and psychology shows that the brand related information determines the probability if the customer will select a particular brand (Mitchell 100). Companies have learned to play with the psychology and emotions of consumers and have succeeded in attracting even those consumers that were not motivated by the traditional advertisements. Companies these days are focusing on the basic psychological principles to understand how to plan and execute the advertisement.

We evaluated the brand personality using the five dimensions sophistication, competence, sincerity, excitement, and ruggedness on a scale of 1 to 5, 1 being the lowest score on that dimension. As we can see on the chart, sophistication and ruggedness have lower scores, while all other dimensions achieve high grades. Red Bull is especially perceived as exciting and competent through its sponsoring of events (see advertising B and C in Appendix 1). Red Bull does not emphasize associations to its history or the country in which it is produced.

This has been done by looking at the VW polo model of 2014 in particular, and the previous models in general, and adequately substantiated by using literature, journals, advertisements and public opinion. The essay has gone further to show how consumer behavior is an important tool for marketers to understand how to influence consumer personality traits particularly as it relates to the need for uniqueness and consumer innovation. These two categories were analyzed with reference to the Volkswagen Polo and comprehensively studied how the company aimed to fulfill such consumer needs. The analysis provided in this essay has shown that it is increasingly important for organisations to research, understand and respond to the current and potential needs of consumers if they are committed to influencing the manner in which their products and services are interacted

Brand personality allows the consumer to develop a meaningful attachment to the product. People do not develop meaningful, long lasting relationships with the thing itself, it is when the consumer is able see the product with a certain persona, with

In recent times, branding has played a pivotal role in some brands’ success. This has been made possible through the ability of some marketers to capture the essence and minds of people (consumers), and put the trends and characteristics into the personality of a brand. Customers have always found ways to identify themselves with certain products, and on several occasions, branding campaigns