Jeeps-A way of Life Since 1941

Lawyer, David S. "Fuel-Efficiency of Travel in the 20th Century: The United States of America." Fuel-Efficiency of Travel in the 20th Century: The United States of America. N.p., June 2002. Web. 29 Jan. 2015.

The Jeep market in the USA has been divided into a number of segments, among which are demographic, psychographic and behaviors of the target market. This paper shall focus on the Jeep market in the U.S. and more specifically the demographic and psychographic characteristics of the market and behaviors of target market.

Duddy, around 1938 and 1939 the motor company called American Bantam Car Company produced a simple inexpensive utility vehicle that the National Guard would use to do small exchanges during training exercises. During this point in time the United States Army was trying to develop a new way to replace the use of the horse and try using vehicles that required gasoline. The American Bantam Car Company was given the orders by the Technical Ordinance Committee to develop vehicle that could be used to all the active branches and to help on the battlefield during the war. His article is important because it gives references on how the jeep came to be and how the United States Army developed it with the help of the manufacture company, American Bantam Car Company it changed the way World War II to ended. By improving the research with this article it will understand the history of the jeep and how it improved the lives of the United States Army and the other branches of the

1. The observable artifacts associated with the Chrysler culture was that the CEO was located in a penthouse office of the building which Mr. Marchionne moved to the middle of the engineering department; he streamlined senior leadership, and to the remaining 15 members he gave them added responsibility feeling that the more decisions they had to make the faster they would work to meet the deadlines; he also gave them the opportunity to take full authority to take risks without worrying about bureaucrats barriers and they were allowed to make smart decisions and to be held accountable for them (Lueneburger, 2014).

Cars in the 1920s completely impacted daily life and greatly influenced the cars that we use everyday. Back before cars were popular, everyone traveled by horse and buggy. They had no source of cart heating, nothing to absorb shock, wheels without tires. All they had for streets back then were dirt roads with a top layer of gravel. This was not a problem for horses and buggies, but cars didn’t handle well in the mud. Because of this, the invention of the paved road we use now came about. After that, they needed a more organized and efficient way to navigate to faraway places, since the people could now travel at ease. An interstate highway system was created as a result of the First Federal Highway Act, passed in 1921. The highways heading

Over the past sixty years, the American car scene has been dominated by two completely different vehicles and the entire communities that believe in them. Both designed, founded, and rooted in Detroit, Michigan, the Ford Mustang and the Corvette have continued to fuel the chase for the label of America’s true muscle car. The question over the years has been, why and how do consumers choose which to own, and which one is our “bald eagle”? Investigating deeper into the roots of each American superpower, it all began with introduction of something that would change the automotive industry forever. “Corvette: Dream Car Come True”, is an article that highlights the beginning of the car movement in the United States: the birth of Chevrolet’s Corvette. “Born in 1953 at the General Motors plant in Flint, Michigan, the Corvette grew up on the raceway and has ruled the road ever since” (Seiden 14). The article also goes on to mention that “the Corvette is not for racers only. True car lovers own Corvette cars for everyday driving… and the highest performance standards have been built into every model” (Seiden 14). Early dominance of Corvettes on and off the racetrack, led other competitors such as Ford Motor Company wonder why and how the Corvette could be out-driven and out-sold. Directly opposing the release of the Corvette and its multipurpose ingenuity “Lee Iacocca, then general manager of Ford Motor Company, challenged his design team to create a car that could be driven ‘to

George, Alexander. "The Iconic WW1 Vehicle that paved the way for modern cars. " Wired 28 June 2014. Kennedy, Maev. "

American society has been changed by many different creations throughout history, such as telephones, fridges and credit cards. The creation that has affected American society the most is the automobile. The automobile has affected the American society in several ways: first, it has created more jobs. Second, it allowed people to travel to destinations they could not before. Third, it has polluted the environment. Lastly it has changed the urban and rural landscapes. All of these reasons prove that the automobile has altered the American society.

something that everyone once dreamed of owning. Now after the war. they could finally own one. Automobiles of the 1940’s were dull and very plain. This was because designers were too busy designing tanks, planes, etc... for the ongoing war. The major event that took place that changed the way cars looked and how they performed happened on October 14, 1947. This was when Chuck Yeager broke the sound barrier. From this point on everyone wanted to go faster.

Automobile culture changed our lifestyle. In matter of dating, “(Kim Kenney) before cars, young men and women spent time together in a chaperoned situation called “courting”. Once the automobile became mainstream, young couples could go out on dates beyond the watchful eyes

There’s hardly a person alive in America today that hasn’t ridden in an automobile of some sort at some point in their life. We’re all connected to each other by roads crisscrossing roads and highways all across country, and yet few people understand how we got to this point. They simply accept their magic metal box will work when they put the key in to start their car. Long ago, this country once had a great love affair with the American Automobile, and it was a turbulent, passion filled, amazing ride.

The United States army found that they needed a more efficient, reliable method of transportation over uneven terrain instead of horses. In response to a U.S. Army bid for the prototype of a vehicle for use of the Army Willy’s Overland produced the “Quad” prototype. The prototype featured 4x4 driving as well as durable tires. Production of the jeep began in 1941. The production of the jeeps occurred quickly and was used by allied troops across the world. It later was sold commercially. (15)

Automobiles have been around since the late 1800’s/ early 1900’s. Americans have come a long way with automobiles of all sizes. Thanks to people like Henry Ford and the Dodge brothers we have inventions (cars) that help us in many ways. They have helped to create jobs, show social status and allow Americans to travel great distances in shorter amount of times. The automobile has helped this country to develop over time and become what it is today. In the early 1900’s automobiles such as the Model T by Ford were simple and mass produced by people and machines. During the 1910’s cars began having more features, the American car company Cadillac had the feature of push to start when you push a button in order to start the vehicle. Before that

In the 1940’s there was a need for a general purpose vehicle for the military to transport troops, haul trailers and transport anti-aircraft gun. The military contacted Willys-Overland, Ford, and Bantam Motor Co. to make a prototype of a vehicle that meet the guidelines that they gave them. Some of the guidelines where; had to be cheap, weight less than 1275 lbs, have hydraulic brakes, and reach speeds of 50 mph on a flat

An observable artifact is defined as the physical manifestations of an organization. These artifacts can include a company’s dress code, stories about the company and rituals within the company. The main observable artifact that Chrysler had and the reason Mr. Marchionne was upset about was the way manager Fong doubled rebates in order to make sales. This tactic was part of the culture that led to the company not being profitable. Another observable artifact came with the changes Mr. Marchionne implemented such as his weekly meetings with his staff. Espoused values can defined as the normal standards