Jeep's Impact On American Culture

The Jeep market in the USA has been divided into a number of segments, among which are demographic, psychographic and behaviors of the target market. This paper shall focus on the Jeep market in the U.S. and more specifically the demographic and psychographic characteristics of the market and behaviors of target market.

Many car companies made over two and a half million trucks for the military. General

The automobile began as a rich man’s toy, and in today’s society almost every single person owns one of these miraculous inventions. After the automobile became more popular, society has evolved around it, creating highways and fast food chains. The automobile has revised from a bare invention, such as the horseless carriage, to now technologically advanced motor vehicles with bluetooth and wireless internet. Since the beginning age of the automobile in 1885, the invention has advanced, prospered, and changed society throughout the world.

American culture, its society, and its landscapes are all shaped by the automobile. The automobile is more than just a vehicle or a means to get from one point to the next. A car is a symbol, upon which Americans project their dreams, desires, goals, values, beliefs, and identities. In Dagoberto Gilb's short story, "Love in L.A.," the protagonist's name is Jake. Jake envisions his ideal car, with crushed velvet interior, an FM radio, electric controls, and a heater because "he could imagine lots of possibilities when he let himself," (p. 432). Jake's vision is more than a vehicle; it is the American Dream epitomized.

There is a new kind of tank called DUKW. So what is DUKW? The DUKW was designed by General Motors Corporation during World War II for transporting goods and troops over land and water and for use approaching and crossing beaches. And during the WWI, DUWK help United State a lot. It helped United State to supply the US Army, US Marine Corps and Allied forces. “The United States produced 20,000 DUKWs during World War II. Through lend-lease the British were provided with 2,000 of the trucks” (Encyclopædia Britannica). We can find that DUKW helped US a lot. 20,000 is not a small number, and those 20,000 DUKW supplied, can transport countless resource for their supplied, and what DUKW did in WWII was impossible to ignore, it become one reason that allies can win the WWII.

Over the past sixty years, the American car scene has been dominated by two completely different vehicles and the entire communities that believe in them. Both designed, founded, and rooted in Detroit, Michigan, the Ford Mustang and the Corvette have continued to fuel the chase for the label of America’s true muscle car. The question over the years has been, why and how do consumers choose which to own, and which one is our “bald eagle”? Investigating deeper into the roots of each American superpower, it all began with introduction of something that would change the automotive industry forever. “Corvette: Dream Car Come True”, is an article that highlights the beginning of the car movement in the United States: the birth of Chevrolet’s Corvette. “Born in 1953 at the General Motors plant in Flint, Michigan, the Corvette grew up on the raceway and has ruled the road ever since” (Seiden 14). The article also goes on to mention that “the Corvette is not for racers only. True car lovers own Corvette cars for everyday driving… and the highest performance standards have been built into every model” (Seiden 14). Early dominance of Corvettes on and off the racetrack, led other competitors such as Ford Motor Company wonder why and how the Corvette could be out-driven and out-sold. Directly opposing the release of the Corvette and its multipurpose ingenuity “Lee Iacocca, then general manager of Ford Motor Company, challenged his design team to create a car that could be driven ‘to

and other violence. The Jeep has always had this image around the world because of it its heavy

Widick (1959) suggests that a large percentage of the manufacturing was military based, however after World War II, General Motors expanded its military production to other cities and countries losing the main focus on Detroit. The manufacturing of war weapons, vehicles, and airplanes generated the economic spur in Detroit and the United States during World War II because the United States produced weapons and military technology to allied countries without fully involving manpower in the war. The massive production of military products ended after the war and the production of weapons had decreased.

American society has been changed by many different creations throughout history, such as telephones, fridges and credit cards. The creation that has affected American society the most is the automobile. The automobile has affected the American society in several ways: first, it has created more jobs. Second, it allowed people to travel to destinations they could not before. Third, it has polluted the environment. Lastly it has changed the urban and rural landscapes. All of these reasons prove that the automobile has altered the American society.

Another noteworthy development pertaining to ground vehicles is the development of synthetic rubber. Previously, all rubber products had been made of natural rubber which was harvested in the south Pacific. During World War II, Japan cut off the U.S. from this supply of rubber which forced the U.S. to develop synthetic rubber. This turned out to be a cheaper and more practical alternative. Synthetic rubber was and still is used in the wheels of cars, as well as many other vehicles. This is just one of many lasting effects World War II has had on the US.

First is the Nuclear Reactor, built in 1942 by the guy named Enrico Fermi was the world’s first nuclear reactor for producing power, Fermi called it an “atomic pile”also it was built in the University of Chicago(Smithsonian Timeline of Inventions). Four years later the microwave oven was introduced, but home microwaves didn’t appear until 1955. John Eckert and John Mauchly came up with the computer in 1946 at the University at Pennsylvania(Smithsonian Timeline of Inventions). It was called the ENICA, that stood for Electronic, Numerical, Integrator,and Calculator, it filled an entire room. During the war the U.S Army wanted an all-terrain recon vehicle,so the Willy Jeep was created. Army specs wanted the vehicle had to have four-wheel drive, a wheelbase not more than 80 inches, tread not more than 47 inches, ground clearance of at least 6.25 inches, a payload of 600 pounds, cooling system that would prevent engine overheating at sustained low speeds, and a vehicle weight of about 1,300 pounds(PAhistory). The jeep was built in Pennsylvania and made by a guy named Willys, owned a company called Willys-Overland. During the war automakers built about 650,000 jeeps during WW2, and entered the service in the late

An observable artifact is defined as the physical manifestations of an organization. These artifacts can include a company’s dress code, stories about the company and rituals within the company. The main observable artifact that Chrysler had and the reason Mr. Marchionne was upset about was the way manager Fong doubled rebates in order to make sales. This tactic was part of the culture that led to the company not being profitable. Another observable artifact came with the changes Mr. Marchionne implemented such as his weekly meetings with his staff. Espoused values can defined as the normal standards

First, we will discuss ground vehicle advances. The Jeep was invented in World War Two. It was used as basic transportation for troops. After the war, the Jeep became more popular and was then used as a production vehicle for the public. Tanks of World War One were very primitive and very ineffective. In World War Two, the tank was one of the most important vehicles used. Leading up to World War Two, tanks were made more powerful, faster, lighter, and stronger. Tank warfare was very important in World War Two. All countries involved in the war were producing their own models of tanks. By the end of the war, the Allies had developed a new kind of tank. It had no big guns on it. It was a troop transportation vehicle that was heavily armored. Transportation vehicles were very important in the war. Without transportation, there is no efficient way to move troops. All of these vehicles were very important in the history of war.

The very first Jeep was created in 1941. This Jeep was known as the Military Bantam AKA the MB Jeep. The United States Department of War needed a new light, cross-country, reconnaissance vehicle. Therefore an American automobile company called Willy’s-Overland and Motors created the Army’s new vehicle. This vehicle was a 2.2L engine, 4 wheel-drive, 2-door, with a 3-speed manual transmission Jeep. The “Willy’s Jeep” another name for the MB was also a ¼ ton vehicle that was the top of the line military technology. Jeeps were essential to transportation of military soldiers and equipment to designated spots. With this amazing help of the Jeep, the army was getting to its peak in World War II. Jeeps grabbed my attention and interest because not only do I own one, but I believe the iconic history of Jeeps is amazing. It amazes me that this small vehicle can have such a huge impact on history as becoming the “World War II Vehicle”. Jeeps have inspired other similar light utility vehicles and are the oldest off-road vehicle ever made. Jeeps also have a huge impact on today’s modern society. Jeeps bring society together. Jeep people have a slang term for themselves called “Jeepers”. Within today’s society there are Jeep Clubs. The aftermath of the Military Bantam Jeep, the Civilian Jeep, was another start to the legacy of Jeeps. In 1944 the CJ was brought to life with in the Jeep world. Along with all of its other brothers in the military this was the first Jeep to be used in public

It is said that the modern automobile is mainly credited to the work of the Germans and French during the late 1800s, but America during the early 20th century did have a period of work in the