Jeff Bezos : Leadership And Management

Apple is a company that everyone in the world knows about today, and most people own at least one Apple product, but Apple did not start out as a huge company. It started out with Steve Jobs and Steve Wozniak working on computers in the garage of Steve Jobs. Jobs and Wozniak

Jeff Bezo’s began Amazon in his garage in July 1995 with three Sun workstations setting on wooden doors for tables and extension cords running from everywhere (Academy of Achievement, 2010). Right from the beginning he was a visionary leaving his well paying job as a senior vice president with D. E. Shaw to begin Amazon.com (Academy of Achievement, 2010). Being the visionary that he is he saw an opportunity prompted by the huge growth rate of internet use in a single year and ran with it never looking back. Jeff realized that the internet had “no real commerce to speak of” so he began researching possible businesses (Academy of Achievement, 2010). “After reviewing 20 mail order businesses and deciding which

Before defining an individual as a great leader, one must first understand the definition of leadership and the qualities that make a leader. According to businessdictionary.com, “leadership involves establishing a clear vision, sharing that vision with others so that they will follow willingly, providing the information, knowledge and methods to realize that vision, and coordinating and balancing the conflicting interests of all members and stakeholders.” The website goes on to say that “a leader is the one who steps up in times of crisis, and is able to think and act creatively in difficult situations. Unlike management, leadership cannot be taught, although it may be learned and enhanced through coaching or mentoring” (Leadership).

Bill Gates' approach to planning, implementing and managing strategic-level initiatives throughout Microsoft Corporation and the long-term effects of his leadership strategies on the culture of the company is the subject of this analysis. Using the model on effective strategic leadership found in the text (Hitt, Ireland, Hoskisson, 2013) each of its dimensions are also used for assessing Bill gate's leadership style and effectiveness. As the model shows that the factors of effectively managing the firm's resource portfolios, sustaining an effective organizational culture and emphasizing ethical practices form the foundation of effective strategic leadership, these three foundational elements form the basis of the analysis. Determining strategic direction and establishing balanced organizational controls are also essential for guiding organizations to above-average performance and profitability (Hitt, Ireland, Hoskisson, 2013). Based on this framework and the insights gained, an assessment is also made of Microsoft's ability to sustain an effective, productive organizational culture. Inclusive in this analysis is also an assessment of Bill Gates' strategic leadership style, with two suggestions of how Gates and his predecessors at Microsoft could create higher levels of strategic entrepreneurship throughout the company. This analysis concludes with the identification and discussion of two strategic

Jeff Bezos, CEO of Amazon, has an autocratic leadership style. He has surrounded himself with lower level leaders that do not question his decisions or authority. Additionally, he is a micromanager that has implemented rigorous standards. Further, individual performance is continuously measured and employees ranked against each other. This has created a very competitive atmosphere. Notably, employees that meet his high demands are often called “Amabots.”

Some of the most loved and respected leaders in the world are known for their imagination, risk-taking, perseverance and their well-known success. They have always been one step ahead everyone else and created what no one else was able to do. They influenced other people to be as imaginative and hardworking as they were. They never stopped believing in what they were doing. The two most leaders who fit all these descriptions would be Walt Disney and Bill gates, even thought they have a lot in common, their leadership style was completely different.

This sort of global expansion adds great complexity to the functionality of Amazon’s management, personnel, operation systems, technical performance, financial resources, and internal financial control and reporting functions. With the perplexity of current situations, Amazon may not be able to sustain growth effectively, which ultimately could bring damage to their reputation and limit their operating growth as well. .

Leadership is “ critical in codifying and maintaining an organizations’ purpose, values, and vision. “ ( PM World Today Journal ). Having good leadership methods in place at an organization is vital in bringing success to a company. Steve Jobs is highly stimulated and has a strong idea of what he wants for Apple to achieve in upcoming periods. He is a transformational leader, and this, “ represents the most popular current view of leadership. This leader is characterised by a capacity to create a highly motivating and absorbing vision of the future, and has the capability to energise others to pursue the vision. “ ( Claremont McKenna College Journal ). Jobs has put in a huge effort to create a strong framework of control and direction, for example, “ Since returning to Apple, Steve has put as much energy into creating a strong management structure as he has into the products. “ ( www.ft.com ). This is highly effective leadership, trying to improve the design of the organisation in order to achieve more efficiency.

Jeff Bezos is the fifty two year old Chief Executive Officer and founder Amazon, the largest United States based online retailer. A critical and innovative thinker, he created his online book sales company in his garage and has led Amazon to absolute market domination, technological innovation, and has become the third riches person in the world (BBC.com, 2016). His innovative ideas, demonstrated hard work and discipline, coupled with his ability to envision the future of online retail operations, positions his company at the forefront of the market. And behind the technology, the innovation and the drive to convert cash flows into opportunity, is the underlying commitment to the customer. Jeff Bezos demonstrates the leadership practices described by James Kouzes and Barry Posner’s as the five practices of exemplary leadership, model the way, inspire a shared vision, challenge the process, enable others to act, and encourage the heart (Kouzes & Posner, 2012).

Founded in 1994 by Jeff Bezos, the company went online on the World Wide Web in July 1995.Amazon focuses on increasing its market share and revenues in the long term and maintaining competitive costs of profit margins and dividends paid to its shareholders in the short term. Amazon’s sound business fundamentals include its core business and essential revenue sector of e-commerce, a new focus on media independent of Kindle, improved profit margins from Amazon’s Web Services (AWS) as well as the management of a negative cash conversion cycle (Samonas, 2015).

Amazon, a powerful company, has challenged many of its competitors and nearly causing them to go bankrupt. Jeff Bezos has taken amazon through changes and seemingly all for the better.

“Leadership is the capacity to develop a vision that motivates others to move with a passion towards a common goal. Therefore, leadership is a process by which a person influences others to accomplish an objective and directs the organization in a way that makes it more cohesive and coherent” (Democracy, 2014). Apple CEO Tim Cook will predictably be compared to his antecedent Steve Jobs, but in one way, he 's greatly more like Bill Gates -- he has encouraged philanthropy at Apple (Stone, 2014). Under his leadership, Apple has become a much more socially aware company, working to enhance conditions in foreign factories and planning to reduce pollution caused by data centers and the devices themselves. In contrast to Tim’s leadership, a successful legend spread out at Microsoft Company where leader Bill Gates has many leadership qualities. One of the most important attributes is his capability to analyze, interpret, and be competent. His methodical intelligence is mentioned in his biography that corroborate of his abilities by scoring 1790 on an 1800 Harvard entrance exam (Stone, 2014). The excellent skills and mentality that Bill Gates has develop places him with to be one of the most powerful transformational leaders who motivate the crowds of whom he shares his vision.

The presence of strong as well as effective leadership in today’s organization imposes a great responsibility to the organization’s team and management networks as leadership implies the overall capacity of the organization’s performance like for instance, in terms of operations and research development. It can be said that Amazon’s resources and capabilities can be divided in the management of the company specifically their leader which is Bezos, the ability of the management to effectively use strategic supply chain management and aligning it with their business process and information technology, their competitive advantage in the online market, and the financial resources that it gains through its successful approaches.

1. What do you think Bill and Melinda Gate’s personality traits are for each of the Big Five dimensions? Compare the two.

Jeff Bezos, the founder of Amazon.com, was born in Albuquerque, New Mexico in 1964. His mother, Jackie, was in her teens when he was born and she was only married to his biological father for about a year. She married Mike Bezos when Jeff was four years old. Mike was a Cuban who escaped to the United States when he was fifteen. He put himself through college in New Mexico and eventually became an engineer at Exxon.