Jennifer Aniston Commercial Analysis

Burt’s Bees is known for its amazingly healing lip balm, however, it wasn’t always this way. When Burt’s Bees was first established by Roxanne Quimby and Burt Shavitz it was a candle company. Since then Burt’s Bees has flourished and became a worldwide brand, including a multitude of health and beauty products. To further understand the advertisement and everything that went into and still goes into Burt’s Bees we first need to look at the founders and how the brand was created. This is because to this day the advertisement is linked to the founders of the brand and what kind of people they are reflecting onto the brand they have established. As we dive further into the advertisement of Burt’s Bees you will discover the similarity between the

Companies are very selective when choosing a celebrity to endorse their product because they know the person is a great candidate for them to sell their product to the consumers. Before the company signs on the celebrities to endorse their brands, the companies need to make sure that these celebrities meet three basic qualifications.

In the film ‘Her’, directed by Spike Jonze, the main protagonist,Theodore Twombly conveys the idea of alienation via technology and its possible effects, due to his depression via his divorce and his easy going relationship with an artificial intelligence operating system named Samantha. The idea of alienation and technology and its possible effects on human relationships is conveyed via the quote, “Sometimes I think I have felt everything I'm ever gonna feel. And from here on out, I'm not gonna feel anything new. Just lesser versions of what I've already felt.” Theodore recently experienced is his divorce depression, and therefore becomes vulnerable, anti-social from society and isolated himself, by spending time with the artificial intelligence

People think “oh that product looks amazing, I want it” just because celebrities are in the advertisement, and it looks more credible. Consumers get influenced into buying products when the advertisement is amusing. Although that may be the case, it is up to the consumer to be responsible with what he/she is buying. Cover Girl’s Plumping Mascara commercial featuring Katy Perry does not get every girl persuade to buy it. Even though the commercial is great and looks like the product works really well, does not mean every person who sees the advertisement feels pressured into buying the product. Several men and women believe it is insulting to use celebrity advertisement to promote products and others think it is the buyer who has the responsibility of not getting suckered into buying everything he/she sees. Also advertisment is a way to promote products, celebrities should be allowed in

We are sometimes manipulated into buying these products because it will work wonders or make us feel good about ourselves, well I could say that some products are good heck even amazing. However, there are those that are just plain wrong that are so egger to sell the product just to make profit off of us, not caring whether we are content with how it works. Have you ever wondered why the advertisements just keep repeating sometimes well it’s like they are just planting it in your head about this product that they are trying to sell you and that you must have according to the advertisers. According to writer Sienna Kossman she states how advertisers operate and how they get the consumers to buy the product she say that the way they get them

In the world of media, Jennifer Anistone and Angelina Jolie are two famous Hollywood actress of the past 5-6 years solely because of the existence of a common man in their life have been targeted. That man is Brad Pitt. Primarily, when it comes to these two significant names in the industry, must be said Jolie and Aniston both have start parents. To compare their looks, Jennifer seems to be a beautiful woman who has many romance appeals in her vision and actually she's like a Barbie doll, whereas Angelina has remarkable beauty with a lethal look and a pout that attracts every man. On the other hand, in the career life, both them excelled in everything they have done. They are both great actors that are loved by people because of their talents.

This affects the reader, because they are willing to believe it when they see that the celebrity looks great. The impact is that with more people believing it they have a higher chance of buying these products. There aren’t any statistics or facts to make an ethical appeal. There is an appeal to beauty, because everyone wants to feel beautiful. This works because the audiences are young people that are often feeling self-conscious, and it impacts the audience by feeling the possibility of being beautiful.

Use of celebrities in advertising is no new concept, companies have used celebrities to sell everything from cars, to moisturizer. Celebrities, due to our consumerist and media based society, are the ideal salespeople. (Wright, 2015) PETA’s campaign team understands that celebrity can help sell products and put a spin on that marketing technique by using celebrity endorsement in order to sell their ideals, and a vegetarian/vegan lifestyle. Celebrity endorsement can help companies and non-profit organizations such as PETA to gain public recognition, and to make a strong impression on viewers and consumers, so that they will remember the product, or in PETA’s case, consumers will remember the ideals and advocacy that the organization is promoting. (Fleck, Korchia, & Le Roy, 2012) It’s also apparent that a celebrities attractiveness has something to do with it as well. Fleck, Korchia, and Le Roy also state that “A celebrity spokesperson's physical attractiveness has a positive impact on brand recall, attitude toward the brand and purchasing intent”

In addition, Jennifer Aniston is making healthy choices which cause the viewers to keep watching. • Reproduction: Since Jennifer Aniston is a famous actress, the audience is likely to use the lotion. The audience is influenced to use the lotion because they want to have healthy skin like Jennifer

“This kind of marketing is misleading and insults the intelligence of the audience (Jozui).” Jozui is explaining that using a celebrity as an endorser provides automatic approval and because of that doesn’t provide much evidence of how effective the product is. However, the consumer should have the ability and knowledge to do research on the product. ¨Am I going to buy the newest SUV because an attractive talk show host gets paid to…(Jozui).¨ Just because somebody is paid to pretend to like a product does not automatically give the product approval. Not everybody would agree with the right to advertise freely however, companies have every right to do

Celebrity endorsement is possibly the most successful form of advertising. The fact that a celebrity approves of a product is often enough for people to get on board. Advertisements create a false life or image. Chiat says in his article: “Advertising--including movies, TV, and music videos--presents to us a world that is not our world but rather a collection of images and ideas created for the purpose of selling” (Chiat 212) .There is no better way to sell a false life or idea than to have a celebrity sell it for you.

Some people believe that the company has the right to do what they want, others feel there should be regulations on these types of products. The false advertising will mislead the consumer if they are not educated. This is because the celebrity endorsing the product

As mention previous, when certain celebrities endorse a product, the credibility is lost to an extent. That

The makeup brands, CoverGirl and Revlon produce a commercial that introduces the audience to their latest foundations. Foundation is a skin colored makeup that the user applies to their face to create an even, uniform color to their complexion and to cover facial flaws. The CoverGirl commercial includes Taylor Swift, a famous singer-songwriter wearing the foundation and she promotes the newly formulated version of the foundation. The Revlon advertisement involves Emma Stone, a well-known actress advocating a brand-new, lightweight foundation by discussing her flaws and demonstrating how the foundation conceals her imperfections. The commercials effectively use pathos, ethos, and logos to convince the viewers into purchasing their new foundations.

Overpaid celebrities endorsing a product, as if they use it every day, is apparently wrong and uncultured,offending the audience by working off of their social figures to lure them into buying an object. Or at least that is what some believe. Sue Jozui in her passage, argues that celebrity endorsement of products is morally wrong, and the act of it offends the buyer’s intelligence. The author supports her assertion by first giving vague examples of celebrities and the products that they endorse, none of which are actual examples. She continues by claiming that those endorsements are misleading and furthermore insulting to the consumer.