Jensen Shoes Case Study Essay

720 Words Apr 27th, 2013 3 Pages
jensen shoes case study
Jensen Shoes is an American company specializing in athletic and casual shoes for adults and children
• Chuck Taylor is the Director of Strategic Marketing and Jane Kravitz's boss
• Jane Kravitz is one of 3 Strategic Product Managers and Lyndon Twitchell's boss
• Lyndon Twitchell was assigned to work on Jane's team, and was given two strategic objectives to complete
• In addition to two strategic objectives, Twitchell was assigned a third project on environmental issues in the same time frame
• Twitchell had been in a management position when he worked with Chuck Taylor before
• Twitchell had not fully completed his strategic objectives under Chuck Taylor
• When he was transferred to Jane Kravitz's team, he
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Now that the company had a focus on working on a project it was required that everyone on board to cooperate and meet the expectations. Chuck, the Executive Vice president had assigned three managers so they could have their subordinates to comply with vertical … on strategic performance objectives (s.o.’s). And this was expected of Lyndon too
Jane was very helpful in the beginning and it showed when she praised him loudly when he finished the environmental project. This was not enough for the upper management and pressure started to build up. If he didn’t meet the deadline everyone else would be in trouble. Jane started to get worried as she quoted “his performance is my performance” and results were expected of him.
Chuck expected Lyndon to fail while Jane was not giving up and offered him many options to the point that expectations from him were getting lower. And when they do even the performance will get lower.

Solution for the first issue: Keep expectations the same

Had Jane made it clear from the beginning what was expected of him and what to prioritize then Lyndon would have thought less of being demoted and carry on with his work and utilize his education, abilities and experience to his favor and get the job done. Lyndon though the environmental project was enough for the

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