Jerry Jones Leadership Papepr Essay

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Jerry Jones: A Maverick Owner By: Keeyon M. Weathersby MGT545 Table of Contents 1. Background (Page 1) 2. Followers and situation (Page 2) 3. Contextual and Operational Leadership (Pages 3-4) 4. Motivational approach (Pages 4-5) 5. Theories/models (Page 5) 6. Analysis (Pages 6) 7. Lessons learned (Page 7) 8. Bibliography (Page 8) Jerry Jones: A Maverick Owner Background Jerral "Jerry" Wayne Jones was born October 13, 1942, in Los Angeles, California. He is the owner and general manager of the Dallas Cowboys. As a co-captain of the 1964 National Championship Arkansas Razorbacks, Jones is one of a very small number of NFL owners who actually earned a significant level of success as football players. He…show more content…
The former 49ers owner Eddie DeBartolo said Jones was like a heroin addict, saying that Jones’ heroin was money. Jones retaliated by saying "We would make the players and teams in this league more money if we were all responsible for our own marketing. The more you grow the pie, the more you grow the league. People say I'm a maverick and not a team player, but I believe in revenue-sharing. I just think there's more revenue to share out there" (King 100). On August 3, 1995, Jones announced a deal with Pepsi that allowed that company to become the official supplier of soft drinks at Texas Stadium; a stadium which Jones owns. The league disagreed because Coke was already the NFL's official soft drink sponsor. But 10 days later, New England Patriot owner Robert Kraft, who owns Foxboro Stadium, unveiled a similar deal with Pepsi; and no one seemed upset around the league. Jones also signed Deion Sanders last year to a $35 million contract with Dallas. Around the league there was grumbling that Jones was abusing the salary cap of the NFL. Of course the San Francisco 49ers had done the same thing for the same player a year before. Jones’ contributions and innovations in the areas of marketing, corporate sponsorships, television, stadium management, stadium development and community service have made a visible imprint on the ever evolving face of professional sports in America.

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