Jet Blue - Case Study

ALDUS CORPORATION CASE STUDY Rod Denney Western Governors University Abstract This essay will examine in detail the human resource strategies, policies, and practices that were developed by Ann Rhoades who was the Executive Vice President of People at JetBlue Airways. Ms. Rhoades was very innovative with the development of the new HR policies, which up to that time had never been implemented by any other startup airline organization. Along with

Running head: HUMAN RESOURCE STRATEGIES, POLICIES & PRACTICES 1 Human Resource Strategies, Policies & Practices HMP1 – Jet Blue Case Study HUMAN RESOURCE STRATEGIES, POLICIES & PRACTICES 2 Abstract Human Resource Management, was developed in the late 90’s, by R. Wayne Mondy and Judy Bandy Mondy. It was designed to help new students become familiar with human resource management, providing both realistic and practical scenarios

JetBlue JetBlue was merged in August of 1998. It is an American low-cost carrier and is the 6th largest airline in the United States. The corporation is head quartered in the Long Island City community of the New York City region of Queens. Its main stream is at John F. Kennedy International Airport. JetBlue transports services across the United States, the Caribbean and Latin America. Next, with JetBlue being a low-cost carrier, they are currently working on growth plans to help bring in more revenue

Jet Blue Airways: Case Study 1. Draw up a SWOT analysis and describe JetBlue’s Strategy. Strengths * Low cost airline fares and operations * Experienced management * Creating demand in under-served markets * Customer service oriented (i.e. leather seats with more legroom, in-flight entertainment, better refreshments than competition) * Political backing and support * Competitive pay and benefits increasing employee retention Weaknesses * Sustaining low cost

the Jet Blue case was former CEO David Neeleman. He was the person who started Jet Blue and formed it to become a low cost airline provider, providing luxury and comfort and destinations to various cities at a low affordable cost. He understood how to cut cost and keep operating expenses low, and as a result Jet Blue had rapid expansion and flew to 53 destinations in 21 states, including Mexico, Puerto Rico, and the Caribbean. Up until 2007, when David Barger took over, Neeleman made Jet Blue prosperous

One of the prime examples of the new paradigm in the airline industry is Jet Blue, an American low-cost, no-frills airline. Its main base is JFK international airport in Queens, NY. The airline's main destinations are U.S. hubs, flights to the Caribbean and Bahamas, and some to Central and South America. It is a non-union airline with a fleet of just under 200 craft, with another 50 ordered. The primary strategy for Jet Blue is the customer value proposition. The airline is not fancy, does not try

Egyptians to the Greeks and Romans. The start of people’s fascination can be traced back to a civilian pilot named Kenneth Arnold. Arnold was flying his small plain near Washington’s Mount Rainier on June 24, 1947 when he claimed to have seen nine, blue glowing objects flying in a “V” formation. He believed that it was some sort of military aircraft, but the

are in Dallas, Texas. This paper will reflect and analyze the current situation of Southwest and the rest of the airline business by using the PESTEL analysis, value chain analysis, and the ROS, which will compare them to their competitors such as Jet Blue, Delta, and American airlines. In analyzing the airline industry, the first framework to use is the PESTEL analysis, which assesses the strategic relevance of the six principal components. Only a few of the components are a deciding factor in the

JetBlue Case Analysis Executive Summary JetBlue airline was founded by David Neeleman who is a Brazilian born entrepreneur. His goal was to single handedly create a unique airline that was innovative for the current market. The low fare airline was designed for customers who needed to travel at affordable prices, and which would essentially create a new strand of business. Named JetBlue, Neeleman’s airline originally traveled to various cities around the United States, but has recently entered

airline was created by Herb Kelleher in 1967. Their headquarters are in Dallas, Texas. By using the PESTEL analysis, Value Chain Analysis, and the Return Of Sales (ROS), I will analyze Southwest. It will compare them to their competitors such as Jet Blue, Delta, and American Airlines. In using the PESTEL analysis, only half of the components are a deciding factor in the airline industry.