Essay about Jet Blue

Imagine living in a world where the weak are cast aside and you yourself are crippled, but your life is spared by love. Then your mother dies unexpectedly and there is no longer anyone protecting you. What will happen to you now? This is what Kira faced in the novel Gathering Blue written by Lois Lowry. Kira was born with a deformed leg and faces physical challenges because of it. At the beginning of the book, Kira’s mother dies from an unexpected illness and Kira is attacked by a group of women led by Vandara. Vandara claims that Kira should be taken to the field and left for the beasts, which the reader finds out later are not real. The Council of Guardian’s then spares Kira’s life and appoints her official threader of the Singer’s robe. She later meets Thomas, the Carver, and Jo, the

The vice-president at M&M and Mars who is in charge of the blue M&Ms claimed that eating blue M&Ms can improve memory. He has asked a group of researchers to test whether blue M&Ms can improve memory. The researchers have designed an experiment to test whether or not this theory is accurate. Researchers have come up with a memory test to test the memories of participants by using blue M&Ms. The test asks each participant to memorize a list of numbers. Then, the data will be analyzed to see whether or not blue M&Ms improved their memory. The hypothesis that the researchers came up with is as follows: If people consume blue M&Ms, the short-term memory of high school students will be improved according to a visual numbers test.

Have you ever thought about what it would be like not to be free? What would it be like not to be able to make choices? What would it be like not to be able to do what you want? It's scary to think about not being free, but even in the world today some people don't even have basic human freedoms. Lois Lowry shows us in her books The Giver and Gathering Blue what it would be like not to have freedom and how important it is that we have it.

1. In relation to your current business environment (or one that you are familiar with):

The airline industry has long attempted to segment the air travel market in order to effectively target its constituents. The classic airline model consists of First Class, Business Class and Economy, and the demographics that make up the classes have both similarities and differences to the other classes. For instance there may be similarities between business class travellers on a particular flight, but they will not all be travelling for the same reason. An almost-universal characteristic of air travel is that customers do not fly for the sake of flying; the destination is the important element and the travel is a by-product, a means-to-an-end that involves the necessity of an aircraft that gets the customer from point A to point B.

The” Blue Zone” is places in the world where people living longer and healthier without disability and medications. The” Blue Zone” having not only people reach centenarians but super-centenarians. What is the secrets of this longevity? Dan Buettner makes the research with his team National Geographic, and National Institute on Aging to find the people living in those places call Blue Zone, and asks them question about their lifestyle to live longer and healthier. Dan Buettner and his team find five places in the world. Those places call Blue Zone are the Italian Island of Sardinia; Okinawa, Japan; Loma Linda, California; Costa Rica’s Isolated Nicoya Peninsula; and Ikaria, an Isolated Greek Island. The people living in Blue Zone live a lifestyle witch is plants based diet, move naturally, know your purpose, religion (have faith), 80% rule, drink wine five, belong to the right tribe, down shift, loved ones first, stay social. Can we find these people in Blue Zone and having their same lifestyle in our community here in Fredericksburg? Let choose three lifestyles in Blue Zone and compare to our community here in Fredericksburg: Plants based diet, move naturally, Love one first.

Over 35 years ago, Rollin King and Herb Kelleher decided to create a different type of airline. They began with the simple notion: If you get your passengers to their destinations when they want to get there, on time and at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline. They were right (Southwest Airlines, 2004)!

a. Discuss his specific strengths and shortcomings in dealing with each problem. Cite evidence from the case to support your assessments.

1. Identify the key factors responsible for the success of Gordon Biersch to date. What concerns, if any, do you have as the company looks ahead?

1. What types of decisions must Chad Thomas make daily for his company’s operations to run effectively? Over the long run?

* Market. The market is a huge weakness with the economic downturn and people flying less, they are having a harder time to keep the basic fares down low enough for people to fly.

David Neeleman originally worked for South West Airlines and helped increase there business, but wanted to venture out on his own. Neelemen experienced set backs because his prior employer made him sign a no compete contract for five years. During those five years Neeleman was able to complete a solid business plan, which would use South West Airlines business model but with better marketing strategies

* What is an Initial Public Offering and why is it such a big deal?

There have been few inventions to change how people live and experience the world considerably as the creation of the airplane. Today, traveling by air has become the norm and it would be difficult to imagine life without it. Air travel has improved the way people are able to conduct business by shortening travel time and changing their thought of distance. The companies within the airline industry exist in a very competitive market. One of those companies, Southwest Airlines, features low-fare, no-frills air service with frequent flights of mostly short routes. Costs are kept down by the exclusive use of Boeing 737 aircraft, which allows for low maintenance costs and quicker turnaround times for flights, and by an emphasis on ticketless travel (Encyclopedia Britannica). This paper will address two segments of the general environment and how they affect Southwest and the airline industry; evaluate how Southwest has addressed two forces of competition; predict what Southwest might do to improve its ability to addresses these forces; assess the external threats affecting Southwest; discuss Southwest’s greatest strengths and most significant weaknesses; determine Southwest’s resources, capabilities, and core competencies; and analyze their value chain.

What challenges did David Neeleman and his executive team face in managing the customer experience as the airline grew rapidly? How did they respond to those challenges?