Jet Blue and West Jet Essay

r market by entering into strategic code-sharing agreements with international carriers, such as Cathay Pacific , and American Airlines

As mentioned above Westjet WestJet offers high quality customer service, WestJet offers flights to over 30 cities in North America, including some of the cheapest airfares to destinations such as Hamilton, Calgary, Toronto, Montreal, Winnipeg, Edmonton, Calgary, Vancouver and more. WestJet has recently expanded its service into the

They faced challenges from acquiring many companies because during the acquisitions Bombardier inherited the data, processes and systems of each company which created inefficiencies. Systems didn’t communicate with each other resulting in low inventory turns and price inconsistency. This was not productive for Bombardier and was time consuming for the employees. The biggest problem was the low visibility of inventory and the lack of communication between systems. Bombardier had now a global presence but was not organized to maintain growth without changing the vision and processes. Another challenge is resistance to change, this factor can have a huge impact on the new vision and

Westjet came into the air travel business in 1996, offering fares up to 50% cheaper than there competition. They strived for an excellent relationship between the employee and the employer by creating an ecstatic, friendly work environment. Westjet is one of the most successful airlines as it did start out with the most start up capital any airline has ever experienced, as well as keeping their debt to a minimum. With such commercial success, Westjet was questioned with their actions towards Air Canada as one of the founders employed a travel agent to find out certain information about Air Canada which gave them a competitive advantage so they knew exactly what price would be a noticeable difference, which would attract

Two years before Smith arrived, WestJet decided to move towards Sabre reservation system which is a computer-based reservation system widely used by airlines and travel agencies throughout the world. The cutover to Sabre in October 2009 was a difficult transition into the world of shared airlines.

• WestJet views its employees as its most valuable asset. Therefore, it aims to ensure that employees’ work experience is fun, challenging and rewarding. Encourages employees to interact positively with customers to try to earn repeat customers.

WestJet became one of significant air transportation companies since its birth in 1996.After conquering all Canadian destination, WestJet have chance to compete in the international scene. Today it has not that many destinations outside of North America,

2. The airline industry is often considered an unattractive industry, with high variability of performance and problems of overcapacity? Is the air taxi industry any different?

WestJet develop their IT operation early and force them get the lead in the aviation businesses. However, as the global economic and the change of people’s demand, the strategic plan of WestJet need to be change to follow the change of the world. Compare with other aviation business, the IT structure of WestJet is small and keeps running on their pervious operation before Smith join into the organization. There are some risks coming out if WestJet continue these IT operations.

This new reservation system opened many doors in the industry. Most of the travel Agencies started using the system as well as the advantages of discount fares that they could find in this system.

Not capitalizing on the share that they have. WestJet could be charging more for fares, albeit at the risk of losing the loyalty of their guests.

Air Canada’s early strategy was to grow the business, with minimal concern about their staff members and customers. Without any benefits or rewards their staff felt underappreciated. Their customers felt as though their feedback wasn’t being heard but in the eyes of Air Canada as long as their business was expanding, they were satisfied.

The technology to communicate between the airlines is available and the customers do expect that the airlines share their passenger information for connecting flights.

There are other drawbacks of Westjet IT department, the disparate professional skills of IT staff, the lack of a backup data centre and the around clock onsite support. All these problems affect the competence of Westjet, comparing with the industry benchmark. Smith recognized these problems and conducted a plan to solve them. Her first priority was to restructure

One of the first things that Cheryl Smith did when she start to work at WestJet, was to bring two performances expects to carry out a benchmarking study with similar companies in the transportation industry. The objective of this study was to compare WestJet’s IT cost, resources and budget to the industry standards. With the results of the study, Cheryl was able to find out that the IT group of the company was technically competent and mostly were since the