Jetblue Airways: Crafting and Executing Strategy

1296 WordsNov 18, 20116 Pages
JETBLUE AIRWAYS Paper 1: Crafting & Executing Strategy Strayer University BUSS 599: Strategic Business Table of Contents Introduction…………………………………………………………………..….…….p. 3 Trends in the Airline Industry……..……………………………….………..…….......p. 4 Jet Blue’s Strategic Intent………..……………..…………………..……..……..........p. 4 Jet Blue’s Financial Objectives and Related Success………………..…..…….....…...p. 5 Strategic Elements…………………………………………..……….…..……........…p.5 Jet Blue’s Strategies for the Future………………………………………….………..p. 6 Summary….………………………………………………………….…………..…...p. 7 References.…………………………………………………………..……………….p. 8 JETBLUE AIRWAYS INTRODUCTION JetBlue Airways Corporation got its start on February 11, 2000, and has since grown…show more content…
JetBlue continues to generate positive free cash flow throughout the increasingly dragging economy. In 2005, they had taken a hit, with a loss of revenue for the first time since being incorporated in 1998…but they were able to quickly restructure and refocus. With that focus and determination, they have redeemed themselves and hurdled back into the top of the ranks with their competitors. “With oil on the rise and uncertainty in the global markets, I believe JetBlue’s contrarian model uniquely positions us to succeed. Industry consolidation will likely continue in 2011 and while JetBlue is committed to organic growth, we believe we are well positioned to benefit from others’ actions, as airline mergers remove excess capacity and rationalize pricing. JetBlue will remain focused on striving to create long-term shareholder value. We intend to continue taking a disciplined approach to costs and capital expenditures while maximizing revenue, nurturing our brand and preserving a direct, productive relationship with our crewmembers” (Dave Barger, 2011 Annual Report). SUMMARY The past five to seven years, with the strained economy, it has put a real train on the airline industry as well. Although JetBlue did show signs of a struggle when they closed out 2005, they were able to quickly turn things around by

More about Jetblue Airways: Crafting and Executing Strategy

Open Document