Jetblue Airways

Southwest Airlines is well known that they have the best customer services. Their Golden Rule is “treat people the way you want to be treated.” The airline’s mission statement is posted every 3 feet at all Southwest locations. For example, one time the weather was bad, so passengers had to be on the plane for a long time. A frantic mother asked the flight attendant to get off the plane just a moment in order to buy food for her hungry toddler. The attendant didn’t let her out but went to buy food for her child instead. She came back to the plane with food for her kid and other four children as well. This flight attendant not only took care of some frantic parents and their screaming children

Over 35 years ago, Rollin King and Herb Kelleher decided to create a different type of airline. They began with the simple notion: If you get your passengers to their destinations when they want to get there, on time and at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline. They were right (Southwest Airlines, 2004)!

The airline currently known as JetBlue airlines was created in 1999 by Utah entrepreneur David Needleman with the goal of bringing humanity back to the airline industry. Needleman started an innovative airline called Morris Air, and was the first airline to successfully utilize a ticketless reservation system, and the basic structure was to provide consumers with excellent service but low fares. This airline reported making over 20 million in profits in 2003, but decided to sell this new airline to Southwest airlines, and signed a five year no competition agreement (JetBlue airlines, 2008). The design of the new JetBlue airline would use aircraft with one cabin class, and incorporate an in flight entertainment system with over 24 satellite television channels and web services, as well as movies in the headrest of every seat. The choice was also made not to serve meals, but offer gourmet chips and refreshments. The cabin also offers larger leather seats with increased legroom, larger overhead bins, and JetBlue was one of the first airlines to convert to a cashless system for drinks and food. The company began flying in 2000, with only two leased Airbus A320’s, and its first route was from New York’s John F. Kennedy airport to Ft. Lauderdale, Florida. The airline was given 75 takeoff slots in JFK airport, and has been working there way up to one of the most successful airlines. The airlines goals were to beat their competitors by 65%, and increase the positive

Good Evening board members and staff, I am Megan Wilson, the Chief Executive Officer (CEO) of your company, Southwest Airlines. We have gathered here this evening to take a look at the current position of our company, how we are measuring up to our competition, and what I am proposing we do to continue our success within our future. First I will start off with the mission of our airlines, as many of you know it is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. Our mission to our employees is to be committed to provide our employees with a stable work

Mitch Albom, radio talk show host on WJR, and sports writer wrote “Airline business only good for the airlines” in the Detroit Free Press. In his editorial he explains how the government needs to regulate airline fares and unnecessary extra charges for travelers. Using ethos, logos, and rhetorical questioning Albom tries to convince travelers that airline companies are greedy corporations that massively overcharge their customers.

A strategic plan provides a roadmap to a company execution its strategy. It is an essential management that helps the organization do a focused job because all energy, resources, and time are aimed in the same direction. The two fundamental and parts of a strategic plan are the mission and vision. Mission and vision statements are crucial to communicating the “who, what and why” it is and exist. An organization that exemplifies these principles flawlessly is Southwest Airlines. The mission of Southwest Airlines is a dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit (Southwest, n.d). The vision is to become the world's most loved, most flown, and most profitable airline. This paper will attempt to evaluate the mission and vision of Southwest Airlines for the

This week there were lots of mixed emotions and employees displaying their disgust with specific situations around the airport. I’ve noticed that anytime that there are numerous unhappy employees, there’s going to be more activity that week.

JetBlue prides them on providing direct flights just as Spirit Airlines does. However, to distinguish themselves from Spirit Airlines, JetBlue provides more leg room for customer’s satisfaction. Also, JetBlue provides complimentary water and snacks for their customers free of charge. JetBlue also provided on flight entertainment which includes wifi, Sirius radio, and Direct TV on the back of every seat which are all complementary of the airline. Also a complementary, JetBlue allows their customers to carry on one carry-on bag. Yes, their price is a little more expensive than Spirit Airlines, but that is due to the complementary things provided to their customers.

Following the Deregulation in 1978, a competitive price war ensued among the airline industry as a direct result of the new freedom for airlines to set their own fares as well as route entry and exits. This gave rise to the operating structure of the airlines as it exists today, consisting of the point-to-point system and the hub and spoke system. With this came the change of focus for major airlines to non-stop, cross-country routes in densely populated cities, which, in a regulated environment, would be profitable. This resulted in the obvious outcome of increased competition, thus lowering the average industry prices for non-stop cross country routes which were profitable. This caused operating costs to

Air travelling is obviously considered as a very large industry: socially, economically, and politically. It is continuing to expand and has been

JetBlue operates as a low-cost, high-service airline. JetBlue (JBLU) revenues have increased by at least 5% every year for the past decade. This continual growth in revenues coupled with a growth in net income has allowed JBLU stock price to grow rapidly in the last three years. JBLU’s operating margin stands at 7.9%, the highest in the US airline industry. JBLU began offering its “Even More” spacious seating arrangements on all flights and “MINT” service on particular flights in 2014. Revenues from these services have caused JetBlue to have its highest ever net income in 2014. JBLU stock has outperformed both the industry average and the S&P 500 in the last year with a shocking 185% growth rate YTD. Legacy airline carriers lag far behind this growth rate in revenue and stock price. JetBlue has added value through its high profit margins and stellar financial performance in the past decade.

Amid Crippled Rivals, Southwest Again Tries To Spread Its Wings; Low-Fare Airline Maintains Service, Mulls Expansion In Risky Bid for Traffic — Front Page Headline, The Wall Street Journal, October 11, 2001 The Age of “Wal-Mart” Airlines Crunches the Biggest Carriers; Low-Cost Rivals Win Converts As Business Travelers Seek Alternatives to Lofty Fares — Front Page Headline, The Wall Street Journal, June 18, 2002 Vaunted Southwest Slips In On-Time Performance; Airline Famous for Reliability Now Ranks Next-to-Last — Page D1 Headline, The Wall Street Journal, September 25, 2002 Having weathered an unimaginable series of events during the

As of 2016, JetBlue has turned itself into an airline that is now viewed as strong

David Neeleman founded the Jetblue Airline Company in February 1999, under the name "NewAir." David G. Neeleman is a Brazilian-American entrepreneur who has founded three commercial airlines; Morris Air, JetBlue Airways and Azul Brazilian Airlines. In April, JetBlue placed a $4 billion order with Airbus Industries for up 75 new A320 aircraft, and commences leasing arrangements for another eight aircraft. In July, JetBlue reveals that all its aircraft will offer 24 channels of live satellite television at every seat, a first for the airline industry. In September, JetBlue receives an unprecedented exemption for 75 take-off and landing slots at John F. Kennedy International Airport (JFK). On December 4th 1999 JetBlue takes delivery of its first Airbus A320 aircraft. Several of JetBlue 's executives, including Neeleman, are former Southwest Airlines employees. JetBlue started by following Southwest 's approach of offering low-cost travel, but sought to distinguish itself by its amenities, such as in-flight entertainment, TV at every seat and Sirius satellite radio. JetBlue was one of only a few U.S. airlines that made a profit during the sharp downturn in airline travel following the September 11, 2001 attacks. In October 2005, JetBlue 's quarterly profit had plunged from US$8.1 million to $2.7 million largely due to rising fuel costs. Operational issues, fuel prices and low fares, JetBlue 's hallmark, were bringing its financial performance down. In addition, with

Ann Rhoades looked up from the stack of papers in front of her and gazed out the window. She watched with pride as a JetBlue plane lifted off from Kennedy Airport. She knew from the