their larger business goals and strategies. Since JetBlue’s success more and more airlines today are realizing the valuable tool social media can be for attracting customers. VIII. JetBlue Operational Strategies Today, JetBlue’s has carved out a unique niche unlike most airlines by placing classifying themselves as in-between Low-cost and traditional Airlines. This contrarian strategy is built upon adaptability and mobility. The core of JetBlue’s low-cost strategy is achieved by its small efficient
create an airline if you were building it from scratch. That is what Dave Neeleman set off to create with the inception of JetBlue in 1999. JetBlue is a bright, young startup airline. Why has JetBlue succeeded where most have failed? Is Dave's strategy as simple as bringing "humanity back to air travel"? The billion dollar question is: can JetBlue really stand out in an industry known for its negligible if not absent profitability (over the life of the industry), an industry fret with failure
2.1.1 Main issue (Moved to final report) 2.1.2 Case analysis (Moved to final report) 3 Internal analysis 3.1 Mission, vision, strategy, and competences (Moved to final report) 3.1.1 Mission (Moved to final report) 3.1.2 Vision (Moved to final report) 3.1.3 Business strategy (Eugene) (Moved to final report) 3.1.4 Competences (Moved to final report) 3.2 Marketing strategy 3.2.1 Product 3.2.2 Price 3.2.3 Promotion 3.2.4 Place 3.2.5 People
– suddenly found itself in the midst of its first major operational catastrophe. A winter storm that enveloped the New York metropolitan region and JetBlue’s hub at John F. Kennedy International Airport left hundreds of the company’s passengers stranded in the terminal, and worse, in planes on the tarmac. The flight disruptions at JFK plunged JetBlue’s entire operation into chaos, forcing the carrier
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