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Jib Fowles Advertising's Fifteen Basic Appeals

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Dior Suavage Makes The Heart Yearn For The Wild Jib Fowles’ essay “Advertising’s Fifteen Basic Appeals” analyzes the different appeals that show up in advertisements. The appeals range from the need for nurture to the need for sex. The viewers witnessing Dior’s new advertisement for Dior Sauvage, featuring Johnny Depp, are not immune to these basic appeals. The appeals used to captivate the audience include the need to escape, the need to satisfy curiosity, and the need for aesthetic sensations. The Christian Dior, S.A. Company released its new commercial advertisement on “September 2, 2015” (Socha) featuring Johnny Depp. The commercial is very reminiscent of past Dior commercials, meaning that there is a celebrity to promote the next …show more content…

The first and apparent appeal that jumps out at the audience is the “need to escape”, which Fowles explains is the “desire to duck out of our social obligations, to seek rest or adventure” (849). Fowles is saying that individuals, at times, have the urge to get out of a situation and get away from everything. People want to escape their daily lives, they want to find something interesting to do and escape their reality for a moment. Dior expresses the desire to escape through Depp. He feels the need to leave the city and venture out into the desert looking for something, which displays the idea that the audience should get away from the their typical lives and escape with the new perfume they have, Dior Suavage. This need to escape goes hand in hand with Fowles’ other appeal, “the need to satisfy …show more content…

The quality of the advertisement is very aesthetically appealing; the frames are crisp with each shot and as the camera moves through each frame the scenery intrigue the viewer. Depp is looking for something that is out in the desert of California. The viewer’s notice the environment and how in order to find what Depp is looking for, he must go out into the desert to find it. Christian Dior, S.A. is trying to get the consumer to buy the cologne, Dior Sauvage, which is made for men. The scenery and the vintage challenger are made to visually appeal to the male

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