Job Satisfaction, Organizational Commitment And Turnover Intention Of Sales Persons Of Private Sector Insurance Companies Of Coimbatore District

900 Words4 Pages
The current study involves the analysis of relationship between Job satisfaction, Organizational commitment and Turnover intention of sales persons of private sector insurance companies of Coimbatore district. Employee perception about oneself and the various factors of attrition is also studied to assess what actually influence one to have turnover intention. The theoretical concepts of Employee attrition, Job satisfaction, Organizational Commitment, Perception is explained in this section. 3.B.2 EMPLOYEE ATTRITION Among all the employee related problems, employee attrition has achieved a critical significance and a cause of concern with the increased demand for knowledge and professional employees in India, post liberalization. Attrition in Human Resource terminology, refers to the phenomenon of the employees leaving the company. It is usually measured with a metric called Attrition rate, which simply measures the number of employees moving out of the company (voluntary resigning or laid off by the company). It is also referred as churn rate or employee turnover. The employers are highly concerned about its aftermath in terms of high employee turnover and its impact on organizational productivity. When a person is employed in a company, it is expected from him to show a continuance of his work with the organization and the company shall provide him all the support as an employer. Thus, there is a mutual obligation from both the ends. This mutual relationship is

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