Joe Chemo

Satisfactory Essays

The Joe Chemo, 1996 illustration from Scott Plous and Ron Turner, spoofs the popular Joe Camel mascot of Camel cigarettes (see fig. 1). Instead of Camel cigarette’s healthy, strong Joe Camel; they have created a sickly, weak camel in a hospital bed, attached to an iv. Their camel is named Joe Chemo, to show the dangers of smoking. I think that this is a valid attempt to show the flip side of smoking, especially with the popularity of Joe Camel during that time. I think the creators are appealing to all audiences. The image doesn’t have text, it just shows a sick version of Joe Camel. The dangers of smoking were already known in 1996, so their illustration was an appropriate reminder.
I think the creators want the viewers to see the dangers

Get Access