John D.R. Leonard V. Pepsico, Inc.

1514 WordsJul 14, 20067 Pages
John D.R. Leonard v. PepsiCo, INC. 1. (a)What are the facts and (b) sources of law in this case? a. Defendant PepsiCo conducted a promotional campaign in Seattle, Washington from October 1995 to March 1996. The promotion, titled "Pepsi Stuff," attempted to persuade consumers into collecting numerous "Pepsi Points" in order to redeem them for merchandise featuring the Pepsi logo. During this campaign, PepsiCo launched a promotional commercial intended for the ‘Pepsi Generation,' in order to gain the largest possible response to help push their campaign. One such commercial shows a well dressed teenager preparing for school simultaneously advertising a t-shirt, leather jacket and sunglasses for various reasonable point values. As the scene…show more content…
Also, the requirements of PepsiCo's original promotion stated that the desired product must be in the Pepsi Stuff catalog. 3. Summarize the legal arguments raised by the (a) plaintiff and by the (b) defendant. a. The plaintiff Leonard used drastic interpretations of substantive and contract law to express his understanding of the Pepsi Stuff promotion. Plaintiff feels if "an advertisement is clear, definite, and explicit, and leaves nothing open for negotiation [then] it constitutes an offer, acceptance of which will complete the contract"(Leonard v PepsiCo, 6). In such a case, an advertisement that is so specific leaves no grounds for questioning, therefore a contract is formed. The plaintiff attempts to stretch the boundaries of unilateral contracts claiming that PepsiCo made a clear offer and that he should receive the reward promised for his performance of the specified act. This is backed by the commanding 1892 Carlill v. Carbolic Smoke Ball Co. case stating, "If a person chooses to make extravagant promises…he probably does so because it pays him to make them, and if he has made them, the extravagance of the promises is no reason in law why he should not be bound by them" (Leonard v PepsiCo, 6). The plaintiff claims that the commercial posed an offer to him and through this offer he should be granted a reward even though there is no legally binding

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