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How Did John D Rockefeller Change The Economy

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The United States has come to be known as a major world superpower throughout history. One of the main parts of America that has contributed to its renowned strength has been its economy. The United State’s economy has been growing ever since it began. Credit for its strength and progress in development can be attributed to the financial geniuses of their time. John D. Rockefeller became an economical giant during his time when he changed the face of business by developing ground-breaking new strategies to ensure financial success. Rockefeller dramatically changed the business field during The Gilded Age. He did so through the use of his social Darwinistic philosophy of capitalism, inclusion of vertical and horizontal integration, …show more content…

By establishing these set shipping rates with the railroad companies, it not only made it impossible for his competitors to stay in business, but it also allowed Rockefeller to establish a strong relationship with a key method of transportation for shipping products (Biography). By establishing a strong relationship with the railroad companies, Rockefeller was able to use his successful business practice to “control over 90 percent of the nation’s oil-refining industry by 1880” (The New Tycoons). As time continued on and his business became more successful, he also applied another clever business strategy known as vertical integration. This process consisted of a company purchasing and controlling each and every step of one’s industry production process. Rockefeller’s company used this process very efficiently as they “became known to manipulate crude oil prices to drive refineries to bankruptcy, allowing him to buy them cheaply” (Epstein). By controlling each production step, he was able to minimize costs by removing any companies from the middle that were previously completing steps on the way to the finish product. Rockefeller was also known to manipulate prices of crude oil in order to drive his competing refineries into bankruptcy which allowed him to buy them cheaply (Epstein). However, his economic beliefs and ideas were not the only strategies which John Rockefeller used to elevate his business and personal profile to a national level and

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