John D. Rockefeller

During the Gilded Age, the United States saw an increase in the power of big businesses, many of which monopolized their industries. This time period, although it appeared successful from the outside, was filled with governmental corruption. Manipulated by the robber barons of the Gilded Age, the United States government fell victim to their control. Contrary to this downfall, the nation celebrated much success in the numerous life-changing inventions attributed to this era. With the invention of the internal combustion engine, among others, there also came a major increase in the demand for oil. Entering the flourishing oil business in 1870, John D. Rockefeller created the Standard Oil Company, which later dominated the entire oil industry. Although he had years filled with success in the business, Rockefeller faced a disastrous court case that dissolved his company and years of his hard work. Despite this catastrophic event, Rockefeller found other ways to contribute his knowledge and hard-work by making innumerable philanthropic donations. After many years and countless efforts, John D. Rockefeller had one of the most outstanding and positive influences on the United States through his work in the oil industry and his philanthropic actions.

1. What did John D. Rockefeller believe was the key to stabilizing the oil industry? He believed that centralizing the administration, hard-working people that applied themselves and work together, and a monopoly – owning as much as they can – would stabilize the oil industry.

John D. Rockefeller helped the economy out by making his oil company expand. By expanding his company, Rockefeller gave many people jobs, and gave them kerosene which lit their homes at night.

In a move that would transform the American economy, Rockefeller set out to replace a world of independent oilmen with a giant company controlled by him. In l870, begging bankers for more loans, he formed Standard Oil of Ohio. The next year, he quietly put what he called "our plan" -- his campaign to dominate the volatile oil industry - into devastating effect. Rockefeller knew that the refiner with the lowest transportation cost could bring rivals to their knees. He entered into a secret alliance with the railroads called the South Improvement Company. In exchange for large, regular shipments, Rockefeller and his allies secured transport rates far

Oil policies went deep into the personalities and early experiences of Rockefeller and his colleagues. They had heightened uncertainty and speculation about their activities by their secrecy in building the alliance and by their evasive and legal testimony on the witness stand. There tended to be aroused antagonism because the very

Rockefeller was obsessed with controlling the oil market and used many of undesirable tactics to flush his competitors out of the market. Rockefeller was also a master of the rebate game. He was one of the most dominant controllers of the railroads. He was so good at the rebate that at some times he skillfully commanded the railroad to pay rebates to his standard oil company on the traffic of other competitors. He was able to do this because his oil traffic was so high that he could make or break a section of a railroad a railroad company by simply not running his oil on their lines. Another one of Rockefellers earlier mentioned but not explained tactics was his horizontally integrated monopoly. Rockefeller used this horizontal monopoly to set prices and force his competitors to merge with him. (All with Doc. J) Document J shows that Rockefeller had his tentacles, or his influence and power around every piece of the oil industry. That, also, includes the politicians and their support.

and the wealth it brought, when any other competitor tried even to step foot into the oiling industry, Rockefeller dropped his prices until the rookie industry was forced out. After he ! regained monopoly, he then jacked up the prices. Sure, the people were

The “Great Triumvirate” consisted of outstanding business men who changed many ways of our nation today. Andrew Carnegie, John D. Rockefeller, and J.P. Morgan all had different goals and strategies set for their businesses, which they received tons criticism. People felt they were manipulating the financial system for their own good, this is where the term Robber Baron is brought up. A “Robber Baron” is a person who has become rich through ruthless and unscrupulous business practices. The big business executives felt their strategies would help improve the economy and the people would accept the changes that were made.

By establishing these set shipping rates with the railroad companies, it not only made it impossible for his competitors to stay in business, but it also allowed Rockefeller to establish a strong relationship with a key method of transportation for shipping products (Biography). By establishing a strong relationship with the railroad companies, Rockefeller was able to use his successful business practice to “control over 90 percent of the nation’s oil-refining industry by 1880” (The New Tycoons). As time continued on and his business became more successful, he also applied another clever business strategy known as vertical integration. This process consisted of a company purchasing and controlling each and every step of one’s industry production process. Rockefeller’s company used this process very efficiently as they “became known to manipulate crude oil prices to drive refineries to bankruptcy, allowing him to buy them cheaply” (Epstein). By controlling each production step, he was able to minimize costs by removing any companies from the middle that were previously completing steps on the way to the finish product. Rockefeller was also known to manipulate prices of crude oil in order to drive his competing refineries into bankruptcy which allowed him to buy them cheaply (Epstein). However, his economic beliefs and ideas were not the only strategies which John Rockefeller used to elevate his business and personal profile to a national level and

In a move that would transform the American economy, Rockefeller set out to replace a world of independent oilmen with a giant company controlled by him. In l870, begging bankers for more loans, he formed Standard Oil of Ohio. The next year, he quietly put what he called "our plan" -- his campaign to dominate the volatile oil industry - into devastating effect. Rockefeller knew that the refiner with the lowest transportation cost could bring rivals to their knees. He entered into a secret alliance with the railroads called the South Improvement Company. In exchange for large, regular shipments, Rockefeller and his allies secured transport rates far lower than those of their bewildered competitors. John D. Rockefeller said, "The day of combination is here to stay. Individualism is gone forever, never to return" (Hawke 128).

John Davison Rockefeller was the founder of Standard Oil Company in 1870 and ran it until he retired in 1897. Standard Oil gained almost complete control over the oil refining market in the United States by underselling its competitors. Rockefeller and his associates owned dozens of corporations operating in just one state.

John D. Rockefeller also started at humble beginnings. By taking risks and investing he found himself engulfed in the rapidly expanding oil industry. Not yet in the business directly he started his own company, The Standard Oil Company of Cleveland. Rockefeller's stake in the oil industry increased as the industry itself expanded caused by the rapidly spreading use of kerosene. The Standard Oil eventually, in a few years, purchased and controlled almost all the refining firms in Cleveland, plus two refineries

John D. Rockefeller owned Standard Oil. He used integration that was both horizontal and vertical in order to obtain control of the oil industry. Standard Oil developed companies that marketed and distributed its products and creations and also bought refineries that were rivals. Standard Oil became a trust given the fact that they forced smaller companies to surrender. During the beginning of Standard Oil, the reason for its success was because of the favorable industry and economic conditions and because of Rockefeller's desire and drive to streamline the company's operations. Even though Standard Oil provided the public with jobs, John D. Rockefeller's impact on this revolution was not too positive. The people and Congress eventually noticed and

The Standard Oil Trust of Ohio was and American oil producing, refining, and transporting company. It was founded in 1863 by John D. Rockefeller and lasted until 1911. During 1868, Rockefeller expanded the oil company to become the largest oil refining company in the world. In 1870, the company was renamed Standard Oil Company. After it was renamed, Rockefeller purchased most of the oil companies that were currently in business to make one large company.

With reference to the levels and spheres of corporate power discussed in the chapter, Rockefeller and the powers of Standard Oil had impacts to the society economically, technologically, politically, and culturally. When Rockefeller was young, he found an investment that would change him for the rest of his life. The Cleveland petroleum refinery in which he invested $4,000 in 1863, was still in its beginning stages. However, Rockefeller was devoted to the oil business, soon becoming one the most successful men in history. Economic power is the ability of the corporation to influence events, activities, and people by the virtue of control over resources, particularly property. The power of Standard Oil changed society by leading the economy to economic growth. The Standard Oil business had built facilities and employed workers. In turn, this had also increased the economy to a fuel related industry. As Rockefeller had expanded the business of his company, Standard Oil also improved and perfected their oil refined technology. In terms of a deeper level of the power, the Standard Oil business sparked the development in other industries, such as the automobile industry. The textbook states, “However, just as electric lightbulbs were replacing oil lamps, the