John Deere Essay

3244 Words Jan 7th, 2006 13 Pages
Introduction:
In 1847 John Deere promised, "I will never put my name on a product that does not have in it the best that I have in me." For more that 157 years John Deere has remained true to that commitment -- building their reputation by building value into every machine that bears their name. So you can count on equipment that's as productive as possible. Up and ready to work when you are. And designed to minimize your daily operating costs. Nothing Runs Like a Deere™

General Industry Information:
Company Information:
One of the five oldest companies in the United States, Deere and Company is the world's largest manufacturer of agricultural equipment and a major U.S. producer of construction, forestry, and lawn equipment. The
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"It's the kind of company we are determined to become. Our goal is to build a business and an investment worthy of the quality products we make and the uncommonly dedicated people who make them." The growth of Deere & Company mirrors the growth of large-scale farming in the American Midwest but luckily, thanks to global expansion, the brand is not solely dependent on the declining US farming market. In the last ten years, Deere has built, acquired or formed joint ventures for on-site manufacturing in Germany, China, Brazil, India, South Africa, Finland, Sweden and Mexico. Meanwhile, Deere & Company hasn't abandoned its own community. The company contributed to the redevelopment of downtown Moline, Illinois, which had gone into a dilapidated period when manufacturers like Farmall, J.I. CASE, and Caterpiller went under or pulled out of the area in the recession of the 1980s, dealing a serious blow to the blue-collar work base of the Quad City area. Since the mid-90s, downtown Moline has begun a steady climb out of a decade of seediness and disrepair. With the help of Deere and its construction of the John Deere Commons and the John Deere Pavilion, which has an impressive display of antique farming equipment, an architectural and business renaissance of sorts has come to the downtown area along the river. One of the latest developments of Deere has been the creation…

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