John Deere Essay

According to Ultimate John Deere By Ralph W. Sanders (), John Deere was as considered by many more of an adapter of technology an imaginative marketer rather than an innovator. He was a keen on seeing value in new ideas and adapted them to his products so that they could better serve his customers4. In addition his desire for quality transposed to become the family tradition transforming the on-man plough making shop to the largest farm equipments making company in the world.

In 1976, Deere & Company was among the world’s leaders of farm and industrial equipment. The majority of Deere’s success was attributed to the light crawler tractor market with over 50% market share. It was at that time Deere earned a reputation for manufacturing reliable small tractor equipment. Deere evolved into producing and manufacturing the larger industrial equipment in phases, beginning in small forestry operations. As farmers and smaller operators sought to diversify their businesses, Deere offered newly innovative attachments and crawlers, and was now seeking to integrate into the large tractor market in phase five. In this phase, Deere introduced the JD750 bulldozer, a heavy contracting

This document provides an in depth company analysis of Deere & Company (DE). In the first segment of the analysis, an overview of John Deere’s history, product and service offerings, corporate strategy, and a synopsis of the heavy equipment production industry will be evaluated. The second segment includes a financial overview and analysis of the three most recent

John Deere & Company manufactures and distributes agriculture equipment as well as a broad range of construction and forestry equipment. The company is partnered with FedEx in order to maintain the logistics flow involved with the company’s transactions. FedEx is responsible for providing outsourced transportation services to 11 Deere facilities across the US and Canada. The 11 Deere facilities have different service agreements with FedEx in terms of cost and service depending on the type of business unit.

Products. John Deere has a wide portfolio of products, with lawn equipment, farming machinery, and construction equipment, as well as consumer products targeting at the enhancing the brand image and social unity of the equipment users and their family. The consumer products include apparels, hats, and boots for men, women, and kids, and a wide range of toys for kids. It also includes household items, party items, school items, and accessories for the equipment and machinery. These are sold through its dealers, John Deere online store, and those of online dealers such as Rungreen.com. In addition, John Deere is widely exposed to the existing market through social networking sites such as Facebook and Twitter, and through educational videos and product demonstration videos on YouTube and blogs. The logo is green and yellow color, signifying agriculture and construction. Businesses buy the products for farming and construction, while families buy them to work their lawn. Consumer motive is functional with utilitarian need, though some consumers might buy the premium products for hedonic reason to satisfy their need for expression.

America — a land known for its ideals of freedom and new opportunities, a nation built under the idea that every man and women is created equal. However, the definition of what makes a person an American is entirely different from what it is that makes up America, itself. J.Hector St. John Crevecoeur, author of Letters from an American Farmer (1782), exposes what he believes makes an American. However, when compared to the standards of what makes an American in today’s world, it seems that becoming an American then was much simpler then, than it is today. The definition of an American is always evolving due to the influences of our changing nation. During a simpler time, Crevecoeur defined an American as someone of European

Buyers. As of 2013 Deere has 34% share of the exports of agricultural equipment. Buyers tend to go with a known brand name. Deere has been around 1837 and have been known for their excellent quality farm equipment. Since the buyers are a small group of farmers, government and big corporations, the buyers cannot influence the prices of the equipment. Deere is known for not repossessing farm equipment when there is a down turn, like the depression. This does instill the brand into the buyers. They established operations in strategic countries to keep the prices down and have product ready when it is needed.

John Deere is a man who has changed the life of an Illinois farmer. His success in that lead to even more success like his very own company. John Deere innovated plows and made an impact on society by helping over one thousand farmers succeed in their jobs with his improved plow while showing people that persisting can lead to a solution.

On his talk show Paul Harvey had one famous speech “So God made a Farmer.” In the speech he describes a farmer as firm but caring, He says, “. . . It had to be somebody who’d plow deep and straight and not cut corners; somebody to seed, weed, feed, breed and rake and disc and plow…So God made a Farmer.” John Deere has helped farmers accomplished many of those things he listed seeding, weeding, and plowing. Plowing might be last on the list for Paul Harvey, but it is the first accomplishment of John Deere which turned into to a big and outstanding company. John Deere created the first steel plow in a little blacksmith shop in Illinois.

John Deere was born in Rutland, Vermont on February 7, 1804. When John was 17 he apprenticed himself to a black smith for 4 years. After that he immediately went into the blacksmithing business. John borrowed money to build his own blacksmith shop. Tragically, his shop was destroyed by fire not only once, but two times. John could not pay off his debt and facing bankruptcy, he made the decision to head west where he could find work, and be able to pay off his debt (Nortrax).

Deere & Company since the beginning has always aimed to support owners of their equipment and to make owners of any other equipment wish that they had purchased a Deere instead. Their approach to business has truly set themselves apart from their competition and has left a strong impression on both their consumers and their competition. The fact that Deere since the beginning has always looked to produce the highest quality of equipment has positioned them at the top of the industry.

Deere & Company, together with its subsidiaries (John Deere), incorporated in 1958, operates in three business segments: agriculture and turf segment, construction and forestry segment, and credit segment. The agriculture and turf segment, created by combining the former agricultural equipment and commercial and consumer equipment segments, manufactures and distributes a range of farm and turf equipment, and related service parts. The construction and forestry segment manufactures, distributes to dealers and sells at retail a range of machines and service parts used in construction, earthmoving, material

John Deere is an iconic one hundred and seventy-seven year old company and maker of agricultural machinery headquartered in Moline, Illinois. What started as a small business operation has sprung into a multibillion-dollar global operation. In 2013 alone, the company boasted sales of $37.80 billion. Founded in 1837 by a blacksmith, the company originally only built plows, and did not assemble their first tractor until they purchased a small tractor company, Waterloo Boy, in 1918. Now the green and yellow machinery is recognized around the world.

The construction and forestry segment manufacturers and distributes an expansive line of machines and service parts used in a variety of industries. Although this market segment has less of an impact on their financial performance than agriculture and turf, Deere is expecting revenue to increase about 8% in 2013. This increased revenue will primarily come from improved economic conditions in the U.S. Finally, the financial services segment mainly derives its revenue from their dealer network and the finance of customer purchases is expected to see improvement. As you can see from the chart below, agriculture and turf account for nearly 77% of the companies operating profit and grew over 13.5% in 2012 as compared to 2011. While financial services experienced a decrease in overall operating profit as compared to 2011, it remained second ahead of construction and forestry contributing $712 million in operating profit to the company.

I woke up before my alarm. A distant square of eerie half-twilight from the window held the familiar outline of the locust tree. In the dark, I fumbled to dress without waking my parents. I slipped outside.