Chow Tai Fook Jewellery Group Limited brand image give people’s confidence to buy its jewels. The reason is that this group has operating eighthly-five years on their business. According to Annual Report 2014, this brand is “trustworthiness and authenticity, and renowned for its product design, quality and value.” It likes the brand concepts of sincerity and eternity. In attributes, this group shows its prestige and sustainable. It is because this group through jewels auctions for an exclusive group of customers. The purpose is to become the leader in world-class jewel. In addition, they promote different segments, like wedding jewels, high-end luxury jewels and youth line products. Different segments will keep the group have sustainable development.
In “The Jewelry,” a man loses his wife to pneumonia. Before he lost her, their life was great and they were quite content. He never found out how they lived so contently until after his wife’s death. As he looks through his wife’s fake jewelry he makes a startling discovery that the jewelry was real. Apparently she had many suitors that gave her gifts of jewelry and money while she went out with her friends. He decides to sell the jewelry for a small fortune, which he proceeds to live off of. Even though the loss of
“She so much longed to please, be envied, be fascinating and sought after” (de Maupassant 67). The main character desires to be at the center of attention, she wants to be coveted by others. In his fictional short story titled, “The Necklace,” Guy de Maupassant writes about how the lusting for more may cause people to be blinded and unable to see/value the treasures they already have. The story begins with an introduction of a lady who daydreams about the happiness that materialistic yearnings can bring her, forgetting her situation and social class. After taking her husband’s recommendation to borrow jewelry, specifically a diamond necklace, from her close friend Madame Forestier to wear alongside her dress at the evening reception, the main character later discovers that she had lost the necklace. Following their failure to find the necklace, Madame and Monsieur Loisel devise a plan to borrow money to replace the necklace with another and in doing so, fall into years of debt. Moreover, Maupassant uses direct characterization, imagery and situational irony to further depict why you should be grateful for what you already have before it’s too late.
To the untrained eye, a ring is just a piece of jewelry. There is little to no appreciation for how its made or how valuable it is, just as long as it glistens and glows. To jewelers, the untrained eye is a menace, as a man buying an engagement ring will not care about the carats or the uniqueness of the piece, as long as it ‘looks like Beyonce’s.’ While jewelers are making pieces with unpopular gems and metals at excessive prices, salesmen struggle to sell these, as what is popular is what sells. To combat this wave of uninformed, trend-obsessed consumers, Jewelers’ Circular Keystone, a trade magazine whose audience is jewelers and salesmen, features content relating to the current status of the jewelry industry, as it changes seasonally. Keeping up with the times is imperative when working in jewelry, and as time changes so must JCK. In this trade magazine,
David Yurman Jewelry graceful despite massive. Individuality and originality of the brand products are highly valued self-confident, successful individuals.
S(trengths) – Foxy Originals has saturated the Canadian market, which presents an opportunity for growth. The two owners have extensive experience in designing jewelry, having done so since they were in high school. They’re good at what they do and have had time to perfect their trade. They also have a firm grasp of who their target market is, so they are able to offer “fresh, fun, and funky” products at a reasonable price. With such a specific product (rather than just general jewelry), it creates a niche market that will generate loyal customers.
Description: Tiffany & Co is the world 's most celebrated jeweler, with an unrivalled reputation for sophisticated luxury.
‘less is more’ – no matter how much clichéd it is, it is true to the point. And, when it comes to jewelry, trust me, it’s the best approach. Women love jewelry. The more we get, the happier we become. But please, we don’t collect them to wear all of them together! After all, you really don’t want to get hidden behind your jewelry. And, here comes the role played by dainty jewelry in the world of fashion today.
JEM has taken the effort to design an e-commerce site that is in line with their brand mission and personality. Each piece has information about where it was sourced, price, certificate, details and information about the recyclable packaging. There are no misunderstandings; there is only clarity and consistency of a sustainable brand that is taking efforts to make a global difference while building prosperous and healthy relationships within jewelry sourcing. Figure 34 shows how the product is represented. JEM has gone above and beyond to stand out among its competitors and fill a void in luxury jewelry that is often unspoken:
Middle class is booming worldwide and with prosperity comes consumers ' desire to show that they are doing well, therefore super brands like Danish Pandora and British Signet also called “category killers”, has stormed the global jewellery market where there is money to fight for. Pandora competes in affordable luxury segment, which in 2009 totalled 83 billion USD, equivalent to approx. 57% of the total market for fine jewellery. Affordable luxury still gives consumers the feel of stardust.
Do you know one fabulous girl that doesn’t own a piece of jewelry? It may be an over the top statement necklace, a simple ring with a symbolic colored stone or a flashy pair of earrings that belonged to her grandmother. Jewelry itself, whether it’s costume or 24 karat gold, is an individual’s way to express themselves without having to say a word. Girls can look and feel like a million bucks, without even trying, with the right piece of treasure.
Tiffany and Co. aspires to become the leading company and retailer of the finest jewelry in the world. It is a well-known brand founded by Charles Lewis Tiffany in 1837, and the company continues to make it their priority to maintain the luxury brand and service that he has built. Tiffany and Co. mission statement is “to be the world most respected brand” and has innovated around that for years. They incorporated this mission in every element of their business and it has been very evident.
They have own their manufacturing facilities more than 100 outlets in Shah Alam and lead the Poh Kong to be a Malaysia’s top jewelry retail chain store. But, its first main competitor is Tiffany & Co, who has the highest number of visibility in Malaysia and also target mass market from middle to higher class range of consumers. Tiffany & Co is a jewelry company that already organized 175 years ago (Tiffany, 2012). In addition, Tiffany was founded in year 1837 when Charles Lewis Tiffany opened a local store in downtown Manhattan. The Tiffany is a quality and noble brand in jewelry industry because there are only few of the local stores at Kuala Lumpur location. The Tiffany's focusing in selling the jewelry. Moreover, they have experience and ability to implement several strategies to attract while sustaining its customers, such as product design and promotion (Diana, 2015). The Tiffany & Co will focus on adding exciting new designs of products to complement its core product offerings. So, the company will always introduces entirely new design collections periodically to aiming to expand and refresh the market. Furthermore, because of the Tiffany & Co is using the online selling, Tiffany & Co. provided advertisement with caught up in the era of social networking and established a strong online presence. Besides that, the Tiffany & Co. tries to engage consumers worldwide via its Facebook, Youtube and Instagram to update with its newest collections and latest news and these strategies can increase exposure of its brand
In the passed years, the main market of jewellery is occupied by international luxury brands, such as Cartier, Tiffany and so on. The remaining market aiming at Hong Kong jewellery is divided up by the big four competitors. In addition, the rise of mainland jewellery company can also be a threat to TSL.
Axis Jewellery company of Hong Kong has a great opportunity to showcase its finest jewellery collection consisting of diamonds, pearls, gemstones, platinum and timepieces. The company is attending this show because it offers unique high quality fine jewellery manufactured by highly