John Kotter's Eight Steps to Change

656 Words Jul 9th, 2008 3 Pages
John Kotter’s eight-step process has been identified as steps whereby management should practice to boost the probability of successful implementation of changes shown in Figure4.

Figure4. A Systematic Approach: Eight Steps to Change.

We shall use the impact of low-cost airline as an example to understand each step.

In 2003, Lufthansa was facing intense competition from low-cost airline on short-haul domestic flights. In the fight for domination in the German skies, Lufthansa intend to match the low-cost rivals by expanding its own network of cut-price domestic and European services. 3.2.1 Step 1. Establish a sense of urgency.

From previous experiences of battling competition and enforcing change, the first step
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3.2.4 Step 4. Communicate the vision.

During the implementation of change, there are bound to have resisters opposing the change. Communication is the crucial factor to convert the resisters with managers taking advantages of all the communication channels in the organisation to get the transformation effort across to all. It must be able to convey and explain the specifically how the vision will benefit them.

3.2.5 Step 5. Empower others to act on the vision.

In every change, there are bound to be obstacles. The first four steps encourage employees to accept changes. To further support change, obstacles that obstruct the way to attaining the vision should be eliminated. If the obstacles happen to be an employee, the organisation may well have to decide the option available or sever the relationship with the individual.

3.2.6 Step 6. Generate short-term wins

Depending on the significance of change, some transformation of change might take years to before it is successfully implemented. In the case of Lufthansa, in order to top the low-cost aviation industry, the duration might approximately take ten years. Attitude and motivation among employees might fade along the way. Soon, they will loose sight of the vision and become discouraged and disappointed therefore Lufthansa should set up multiple short-term win situations in a major transformation change.

3.2.7 Step 7. Consolidate gains and push for more change.

It is important to note
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