John Lewis

2068 Words9 Pages
Table of Contents 1. Introduction3 2. Theory of Michael Porter’s competitive five forces model3 3. Concept of value chain analysis 3 4. Role of Information System 3 5. John Lewis3 6. The implementation of Michael Porter’s competitive five forces model5 6.1. Traditional competitors 5 6.2. New market entrants5 6.3. Substitute products and services 5 6.4. Customers5 6.5. Suppliers 5 7. Value chain analysis 5 8. Conclusion6 9. References7 1. Introduction. The John Lewis brand was founded in 1864 by John Spedan Lewis partnered with his two brothers in Oxford Street, London (John Lewis Partnership, 2013). As being the UK’s one of the leading department store retailer, John Lewis offers customers…show more content…
The other pride of the company is having been the Official Department Store Provider to the London 2012 Olympic and Paralympic Games (John Lewis Partnership, 2013). There are also a lot of awards in online shopping facilities: in May 2010 John Lewis achieved the accolade of the Best Online Retailer in the Which? Awards; two awards at the 2011 Drapers Etail awards, including the overall Gold Award for Etailer of the Year and the Best Multichannel Retailer (John Lewis Partnership, 2013). Technical Infrastructure: According to John Lewis Information System Website the technology is used by John Lewis are barcodes and scanners to input information into the system. This information is stored in a central data base that is then accessed by other staff. Mobile handheld devices are also used; these are mobile scanners that are used to scan bar codes. The information can be entered into the central database and it is accessible worldwide to higher staff. Goals and challenges: The purpose of the company is about satisfying employment in a successful business which increases the position as an outstanding retailer. This strategy is based on three objectives such as partners, customers and profit which together can make the company successful. As it was
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