John Mackey, Cofounder and Co-CEO of Whole Market, Believes in "Conscious Capitalism" (pp. 29 & 30)

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John Mackey, Cofounder and Co-CEO of Whole Market, Believes in "Conscious Capitalism" (pp. 29 & 30)
What role, if any, does McGregor's Theory Y play at Whole Foods? Explain.

Mackey clearly took notes on McGregor’s theories on how and why people are the way they are at work. He took more to the Theory Y side: the moral and loyal view of people at work. Mackey feels that he and the company are viewed and based on the more heroic side of things, meaning that he aims to not only provide to the world his services and products but to also leave some type of impact. Mackey states that it is more important to value your conscious business versus maximizing on your profits and the shareholder values. Mackey also calls on the theory of
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That is what animates me personally. That is what animates the company. I resisted that purpose for a long time, by the way. I actually thought we were in some variant of service—that is was really about fulfilling the good. The team members consistently told me I was wrong, that we had a different purpose. It was this more heroic purpose.
Outdated (Theory X) Assumptions Modern (Theory Y) Assumptions About People
About People At Work at Work
1. Most people dislike work; 1. Work is a natural activity, like play or rest.
They avoid it when they can. 2. People are capable of self-direction and self-
2. Most people must be coerced and control if they are committed to objectives.
Threatened with punishment before 3. People generally become committed to
They will work. People require close organizational objectives if they are rewarded
Direction when they are working. For doing so.
3. Most people actually prefer to be 4. The typical employee can learn to accept and
Directed. They tend to avoid seek responsibility.
Responsibility and exhibit little ambition. 5. The typical member of the general population
They are interested only in security. Has imagination, ingenuity, and creativity.

McGregor’s Theory Y (pg. 8- )
In 1960, Douglas McGregor wrote a book entitled The Human Side of Enterprise, which

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