Essay about Johnlewis.Com Christmas Advert Analysis

931 Words Dec 25th, 2011 4 Pages
JohnLevis.com
Advert analysis

This one minute long advertisement focuses on people who are trying to find ideal gifts for the people they love and care about. John Lewis Christmas advert 2OO9 was focused on the joy of receiving gifts through the eyes of children, so this year they decided to try the opposite idea. Idea of this advert is to show the viewer how nice it is to give perfect gifts to the ones you care about, because the feeling you get when you give a gift to someone (and they like it) is just as great as when you receive a present.

Genre: Love to the ones you care about. Romance – Possibly.
That is used to show the audience that they can show their love to the ones they care about by buying them a nice Christmas present
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Slogan used: For those who care about showing they care.
Used because it suggests you that if you care about people around you, you should get them a gift from John Lewis.

Mise-En-Scene:

Music: A cover of Elton John’s “Your Song” performed by Brit Award winner Ellie Goulding. Why used? Because it’s a great and recognisable song. Also it is in charts now, so people who like the song will be watching the advert just because of it. As well as the song is so nice that it gets stuck in your head and associates with John Lewis advert when you hear it.
I think this song is perfect for this slow paced advert.

Props:
They are not showing Extreme Close Ups of their products because absolutely everything in that advert was brought from John Lewis shop from London.
In the advert you see different people attractively wrapping the presents. That is used to show the viewer that they have a wide range of different products. Advert producers are sending you a message that it doesn’t matter who you are or where you work, you can still find the presents that will be just perfect for your loved ones.

Editing:
As the song plays, and Ellie Goulding sings: “I don’t have much money, but boy if I did”… Small print appears a the bottom of the screen. Featured toys range in price from £10 to £199. That suggests the audience that it doesn’t matter how much money they want to spend on their Christmas presents, they will still be able afford to buy it at John Lewis.…