Johnson Ware : A Military And Security Apparel Company Entering Into The High End Performance Clothing Market

Production – Having a good production team can help your business stay up to the task of handling all of your demand needs. Knowing your production costs and the speed your employees can complete a task will help you to figure out how much profit can be made of an item. This can be done by taking in the time factor when working on a particular job and the parts required. The speed and quality of production plays a big factor in the company and keeping it running. Our employees in the business who are in the production department will be the engine room of the business. We would strive to keep them comfortable and provide them with enough down to make sure they are not over worked and stressed, which will give us better quality in

Therefore, one or two years may pass before the workforce could function to a degree of confidence to execute the work. Maintaining the workforce is expensive and at times seen as unnecessary. This functional requirement is critical for market entry of new product lines.

Zara’s IT expenditures are low by fashion industry standards. The spectacular benefits reaped by Zara from the deployment of technology have resulted from targeting technology investment at the points in the value chain where it has the greatest impact, and not from the sheer magnitude of the investment. This is in stark contrast to Prada’s experience with in-store technology deployment.

First research objective was to determine whether it is profitable for J.Crew to shift their brand focus to a ‘sustainablity’ business model instead of resuming their position in the fast fashion industry.

Aurora Textiles has historically been one of the premier textile companies in the United States and now has a decision to make. With the opportunity to invest in equipment that could help cure our slumping financials, we must carefully explore whether this investment is appropriate for a company with such an uncertain future. With that in mind we believe that the Zinser 351 is the perfect investment to pull us out of this slump. As a company that has been able to deliver a premium product for the consumers, the Zinser 351 will allow us to continue to do that while also begin

The beginning of military uniforms developed when the Parliament of England passed the New Model Army Ordinance in 1645 (BCW Project). “The New Model Army consisted of 22,000 professional soldiers, 15,000 were infantry men and 7,000 cavalries led by Oliver Cromwell” (History). A fragment of the transition from personal clothes to uniforms, was to establish an indistinguishable attire for all the British military soldiers. This change was the commencement of the infamous Redcoats.

success factors. However, the company has a few weaknesses and threats they need to address in

The Civil War inadvertently brought ready-made clothing to us, and it is here to stay. The era of ready-to-wear clothing, though a revolution in itself, should also be viewed as a positive trend that continues to provide consumers with time-efficient and abundant choices through advancements in machinery and new distribution models. Though arguably the unforeseen outcome of a coincidence, the impacts of ready-made clothing have had huge implications on our everyday lives. Thank you for your

The women's apparel market is highly competitive. With the launch of a new active-wear line from Harrington Collection's, more and more competitors will start to realise the potential value in in producing an active-wear line of their own. The active-wear market is growing so rapidly (expected to double turnover from 2007 to 2009), that eventually all of Harrington's competitors would likely be expected to launch a line of their own, relying on existing brand loyalty and high-scale advertising campaigns to capture market share and move units.

Under Armour’s business strategy towards market segmentation is broken down into three different basis; Age, Gender, Uses. The first major market segmentation is by age, different age groups demand different products and Under Armour has produced certain merchandise to appeal to each generation. The second is Gender, both male and female respectively make up roughly 50% of the market equally.To appeal to females UA produces apparel in brighter colo, as a fashion forward athletic wear. While for males they they cater toward masculine vibe of tight fitting and resistant to wear and tear. Lastly, UA segments by the range of uses for their products.

J.Crew began in 1947 as a low priced clothing company that sold its merchandise door-to-door. It was originally called Popular Club but the name was eventually changed to J.Crew to better suit its preppy image. In 1983 the company released its first catalog in an effort to mimic the success of like Lands’ End and L.L. Bean. People fell in love with the company’s preppy aesthetic that was much more affordable than designers like Ralph Lauren. Within the decade, the company grew its customer base exponentially. Their sales increased from $3 Million to $100 Million in less than 10 years. In 1989 the company expanded into retail stores with their first brick-and-mortar location in South Street Seaport in New York.

This trait can be leveraged to build systems on par with the new technologies. An addition of 25% of personnel, expert in modern technologies and equipments would enhance the ability of the firm to start an e-business system that would enable LBS Textiles make a global presence, capture the national and international markets. Increase in the number of clients that LBS Textiles can reach out to will increase the volume of trade. The increase in trade brings in direct returns to the company. The expansion of markets and increase in clients indirectly increases the volume of sales and aid in boosting the returns to LBS Textiles. The company needs to evaluate the demand of the various demographics across the globe and develop newer attractive designs. The Research of newer technologies or designs to attract newer markets and wider demographics will incur expenses but the successful outcomes when channelized through the development teams produce the actual product for direct revenue generation.

2. Richard M. Johns (2006). The Apparel Industry. 2nd ed. UK, London: Blackwell Publishing Ltd.. 1-124.

In the documentary we watched in class "The Naked Brand", Under Armor was one of the company's mentioned. Under Armour came out with a new Green Line of clothes centered around helping the environment. This new line of athletic clothes is made from recycled materials such as plastic water bottles. One important part of Under Amour's company is their sustainability. According to their Mission statement, "At Under Armour, we see environmental and social sustainability as a journey". Another example of an imitative Under Armour took to help the Environment was join the Sustainable Apparel Coalition. In which helps "apparel, footwear, and textiles industry that produces no unnecessary environmental harm and has a positive impact on the people and communities associated with its activities". Companies like Under Armour produce large quantities of apparel so going green and helping the environment is a very proactive way to reach consumers, because who doesn’t want to help the environment?

The unit’s readings have provided many solutions to the challenges businesses encounter nowadays. To this day, there are many companies that have business plans that concentrate strictly in lowering operating cost, cut budgets as much as possible and overwork workers that already are overworked.