Joint Venture Between Alcatel And Lucent Technologies Becoming Alcatel Lucent Essay

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The following report is based on the joint venture between Alcatel and Lucent Technologies becoming Alcatel Lucent. The initial company Alcatel, is a French based telecommunications company that attempted to expand to the United States for market growth/ potential in 2006. The actions taken, implemented in Alcatel Lucent not being able to meet its objective to make a foot print in the U.S market and economy, however the opportunity for the company is available if it can find a method to beat the heavy competition and gain local shares in the market against the large brands already existent and born in the U.S. furthermore Alcatel Lucent need to recover from the deficit it faced from the 2007 global recession (Alcatel Lucent, 2015).

Introduction

International business is the measurement of performance based on trade and investment past national borders. A firm will often go international or be born global as an overall strategic implement of market potential and growth to gain more efficiency and profit (Luthans, 2012).

However there is huge risk with taking on the market potential international, the risk can be the success or failure of a firm. To reduce this risk of failure, firms often rely on knowledge as a key resource to measure the business environment (NorthWestern Ontario Innovation,, 2015).

As a facilitator of trade and investment, the key attributes that should be investigated are primarily the fundamental flow and involvement of the goods, services,

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