preview

Jollibee Business Plan

Satisfactory Essays

JOLLIBEE PHILIPPINES
BUSINESS PLAN

Evelyn A. Gaspar
BSBA – IV AM

Description of Business Jollibee is a well-known fast-food restaurant in the Philippines offering food great tasting and great value food. It has attained success from its humble beginnings. In 1975, Tony tan Caktiong, the founder of Jollibee and his family opened up a Magnolia ice cream parlor in Cubao, Quezon City. Sometime in 1978, Caktiong and his brothersand sisters engaged the services of a management consultant, Manuel C. Lumba. Lumba shifted the business focus from ice cream to burgers after studies proved that a much larger market was waiting to be served. Tony considered Lumba’s advice. So, he came up with the decision to fully transform his business …show more content…

Description of Products and Services
Jollibee is an American-style fast-food restaurant with Filipino-influenced dishes specializing in burgers, spaghetti, chicken and some local Filipino dishes. Jollibee provides their customers with the most delectable fast-food foods. Jollibee Philippines is among of the many fast food restaurants here in the country that offers the right kind of taste that Filipinos look for in a fast-food restaurant.
Jollibee started as an ice cream parlor. It sold ice cream originally named as Jolibe rather than burgers. After several years, Jolibe shifted from ice cream to hamburgers.
And sure enough, their hamburgers became a hit for a lot of Filipinos. After this success, Jolibe was reformed to Jolly Bee and made the two words form a single name Jollibee. Then, product name “Yumburger” and “Chickenjoy” were created. These two became popular to the Filipino children. Through effective advertising, Yumburger and Chickenjoy turned out to be the best-selling products

Get Access