JOLLIBEE PHILIPPINES
BUSINESS PLAN
Evelyn A. Gaspar
BSBA – IV AM
Description of Business Jollibee is a well-known fast-food restaurant in the Philippines offering food great tasting and great value food. It has attained success from its humble beginnings. In 1975, Tony tan Caktiong, the founder of Jollibee and his family opened up a Magnolia ice cream parlor in Cubao, Quezon City. Sometime in 1978, Caktiong and his brothersand sisters engaged the services of a management consultant, Manuel C. Lumba. Lumba shifted the business focus from ice cream to burgers after studies proved that a much larger market was waiting to be served. Tony considered Lumba’s advice. So, he came up with the decision to fully transform his business
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Description of Products and Services
Jollibee is an American-style fast-food restaurant with Filipino-influenced dishes specializing in burgers, spaghetti, chicken and some local Filipino dishes. Jollibee provides their customers with the most delectable fast-food foods. Jollibee Philippines is among of the many fast food restaurants here in the country that offers the right kind of taste that Filipinos look for in a fast-food restaurant.
Jollibee started as an ice cream parlor. It sold ice cream originally named as Jolibe rather than burgers. After several years, Jolibe shifted from ice cream to hamburgers.
And sure enough, their hamburgers became a hit for a lot of Filipinos. After this success, Jolibe was reformed to Jolly Bee and made the two words form a single name Jollibee. Then, product name “Yumburger” and “Chickenjoy” were created. These two became popular to the Filipino children. Through effective advertising, Yumburger and Chickenjoy turned out to be the best-selling products
Price; quality; and quantity; those are the three main components one should look for in a decent place to eat. In today’s economy, with the amount of money we pay for food, we want enough to satisfy us and be worth the money. Quality is a high standard in today’s food industry. Customers want to know if the food they are consuming is made from fresh and natural ingredients rather than preservatives. Quantity is a must as people want a good amount of product for what they pay for. Consumers don’t want food that will only fill them for an hour; they want food that is a meal. The only fast food place that comes to mind that fits these qualifications is Panda Express. Let’s see how it
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Throughout all of human history, mankind has searched for the ultimate food. To our enjoyment, in 1950, the world was given the answer: Whataburger. Whataburger has taken the hearts of Americans by storm by by serving classic southern style burgers, fries, and shakes. Despite it’s humble beginnings in Corpus Christi, the franchise now boasts over 750 locations and has even secured the 2016 title of “Best Burger in America”. In an effort to understand why this small burger chain became so successful evaluating this legendary business in three different aspects: price, quality, and customer service.
The Young Men's Christian Association ("YMCA" or in the USA "the Y") is a worldwide movement of more than 45 million members from 124 national federations affiliated through the World Alliance of YMCAs. Founded on June 6, 1844 in London, England by George Williams, the goal of the organization was putting Christian principles into practice, achieved by developing "a healthy spirit, mind, and body." The YMCA is a federated organization made up of local and national organizations in voluntary association. Today, YMCAs are open to all, regardless of faith, social class, age, or gender. The World Alliance of YMCAs is headquartered in Geneva, Switzerland.
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The well-known Burger Bar has been around since 1942, when it first opened, and has since then brought visitors into town for a taste of their juicy burgers and milkshakes. A man called Hank Williams, who was a country singer and song writer, was reportedly last seen having a meal at Burger Bar before he died. Burger Bar has named most of their burgers after country music songs and artists, such as the “Hey Good Looking” which is named after Hank Williams song from 1951. Just recently as of 2008, a new bakery has opened in downtown Bristol called Blackbird Bakery, and takes place on Virginia side serving customers from Abingdon to Johnson City. They are mainly known for their doughnuts, but you can get other delicious pastries and coffee to enjoy with friends. Since then additional restaurants have moved their way into Bristol, adding more variety to the diverse pallets our community contains. Quaker Steak and Lube and Macados are two of the additions to the Bristol, VA, TN dining experience,
There are (3) reasons why I have chosen energy drinks as my NAB. First off, there is a growing market for energy drinks. Red Bull and Monster Beverage Corporation, together, form over 80% of domestic energy drinks volumes by estimates. Dollar sales for energy drinks grew almost 6% to $6.67 Billion in measured channels in 2013, which propelled sales growth for convenience stores (Team, 2014). A growing thirst for caffeinated “energy” drinks, which include the likes of Red Bull, Monster, and Rock star, has spurred a heart-thumping surge in sales. Globally, the energy drink industry has gone from a $3.8-billion business in 1999, to a $27.5-billion
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KFC-Japan under Loy Weston offered products such as fried fish and smoked chicken products which are Japanese favorite foods, mini-barrels of 12 pieces of chicken instead of 21 chicken pieces served in the States, French fries instead of mashed potatoes as provide in KFC standard menu and coleslaw salad that had less sugar than the one served in the United States.
The development of start-ups is an important business activity that requires effort, time, and financial resources. It is important to correctly establish the resources that are required by opening a business in order to be able to successfully reach the objectives established for businesses in each situation. In this case, the business plan refers to developing a restaurant that focuses on providing meals that are based on organic foods.
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McDonalds took on the Pilipino market in 1981 and took aim on Jollibee and its market. McDonalds had an immense amount of resources, capital and experience in the fast food industry. Jollibee on the other hand had the advantage because of their market experience and recognition for good food among the Philippines. The ability for Jollibee to be first in the Philippines gave them the advantage to outline what great food tasted like and gain the trust of the local community by using local resources. Jollibee was able to use cultural proximity to their advantage and create a larger hamburger that tasted better than that of McDonalds. The spicy patties from Jollibee were a hit amongst the Pilipino versus the plain patties from McDonalds. The slightly more expensive Jollibee was still