Essay on Jollibee

2256 Words Oct 20th, 2014 10 Pages
TABLE OF CONTENTS
Executive Summary-----------------------------------------
1. Introduction

2. Situation analysis

2.1 External analysis------PESTEL analysis-------------------------------------

2.2 Internal analysis--------the value chain---------------------------------------
2.3 SWOT-analysis--------------------------------------------------------------------

3.Strategic concerns

4.Recommendations

5.Conclusion

Reference list

Executive Summary:
The purpose of this report is to assess the current situation of Jollibee to determine
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However, the stores did not go smoothly as it supposed to be because of not selecting the right partners and location which are summarized by Tony Tan Caktiong from the not successfully expansion. Tony Tan Caktiong thought that Jollibee’s international operations requiring greater structure and resources. So, Tony Tan Caktiong made some adjustment and carried out some new strategies for Jollibee (Bartlett, Christopher and Jaime, 1998). Consequently, at the end of 2010 it operated 2,316 stores in eight countries including the Philippines, China, Brunei, Vietnam, Spain, Indonesia, Dubai and the United States (Barczyk, Falk and Rarick, 2011). At the moment Jollibee is considering enter the UK market. The analysis for Jollibee whether entering the UK market or not are as follows. 2. Environment analysis In this section, the environment analysis of Jollibee in the UK market will be analyzed through external that is the macro environment of PESTEL analysis within the UK market and internal environment which is the value chain. 2.1 External analysis--- PESTEL The environmental influences on an industry can be classified into six factors that are political, economic, social, technological, environmental and legal factors (Johnson, Scholes and Whittington, 2011). 2.1.1 Political factor The UK government had published the policy of reducing

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