Jollibee

1. To provide an introduction to the conceptual framework of strategic management using a non-business situation.

The company is geographically located in most major united states locations. It employs a hierarchal organizational design. One of the contributing factors to its success is the company’s success in providing a dining experience for its customers that excel in choices, price, customer service, and serving size. The company is known world-wide for its delicious cheesecakes with the key factor being the variety.

At Publix, their mission is to be “the premier quality food retailer in the world.” Being superior to all other companies whom they have

Kudler Fine Foods offers delicacy food s to its customers. Kudler treats its foods with love and care. These delicacies give customers excellent meat, bread, seafood, and wine. Kudler’s mission, vision, values, and goals are extraordinary. This paper is a review of Kudler’s reason for existence, organizational structure, steps in collaboration, positive action plan, and collaborative roles of the key stakeholders. Kudler uses these steps to have a successful organization. The organization is successful because customers can get quality foods here.

This article discusses the strategic alliance formed by PepsiCo and Suntory Holdings Limited. This strategic alliance will help PepsiCo increase its business in Vietnam. Although both companies have both experienced success in this country, their strategic alliance will catapult both companies to new heights. PepsiCo will be in charge of marketing its strong products which include Pepsi-Cola, 7-UP, Sting, Mirinda, Tropicana Twister, Lipton and Aquafina. At the same time, Suntory will be in charge of bringing its ability to successfully meet the demands of its Asian customers.

Since the opening of Chick-Fil-A, they have received over 2 billion dollars in sales. The company’s great recipe for success is due to the marketing strategy of product, price, place, and promotion. The additional two P’s, purpose and people, also give a hand in the success. Purpose, guiding the company’s strategy planning process, and people, being key to implementing strategy. For the company, product itself is the fact that the food is made fresh every day, only making just enough inventory to sell. They found that customers reward great product. Since Chick-Fil-A makes their product, using the very best resources they can, the customers are willing to pay full

Strategic Management is the theory and practice of making decisions that shape the future of the firm. This course looks at the content and process of strategic decision making from the perspective of managers who are responsible for an entire business unit. These may be individuals who are acting in the capacity of a Chief Executive of a company, divisional General Managers, or departmental heads. It is also the perspective most

Consumers who purchase their own food and make their meals at home will be able to compete with Jimmy John’s on both price and nutritional value, but will not have the speed or ease of ordering a sandwich from Jimmy John’s.

1. Create or describe a strategy for your firm, as operationalized by Collis and Rukstad. Be sure to be comprehensive and specific when separately describing your

The generic competitive strategy that Panera best fits is broad differentiation. This is primarily because Panera sought to be the first choice for patrons looking for fresh-baked goods, a sandwich, soup, a salad or a beverage in a pleasing environment. In this platform Panera has set their eyes on people who may not necessarily be looking for an expensive meal, but might also not want cheap, fast food but instead are looking for a fresh meal that can be enjoyed in a relaxing environment. In this Panera is looking for a

Strategy is defined as how an organization and individual achieves its goals. The marketing strategies are altered as well as renewed in companies in the effort to survive and also prosper in an increasing demanding and complex business environment (Grant, 2010, p.270). The strategic imperatives have shifted towards a priority emphasis in order to develop a superior capacity to reinvest the business model (Cravens, 2010, p.20). Sainsbury mission and goal is to become the first

Panera Bread’s intention is “to make Panera Bread a nationally recognized brand name and to be the dominant restaurant operator in the specialty bakery-café segment.” Panera experienced competition from many numerous sources in its trade areas. Their competition was with specialty food, casual dining and quick service cafes, bakeries, and restaurant retailers, including national, regional, and locally owned. The competitive factors included location, environment, customer service, price, and quality of products. Panera learned from its competitors, none of its competitors had yet

* Strategy exists in the mind of the leader in the form of a vision of the organization’s future.

Jollibee was able to build its dominant position in Philippines fast food market due to several important factors. Jollibee had a major advantage since they were already in the market and had a low barrier to entry. Since Jollibee had a low barrier to entry and knowledge and relationships with the local produce and meat sellers, they were able to provide customers with lower prices. The ability to provide lower prices made Jollibee a dominant force in the fast food market in the Philippines. Also, their recipes were catered to the taste of the Philippines market and what the customers were already accustomed to eating. The development of the “Five F’s” was crucial in establishing a purpose and a sort of mission statement, flavorful food, fun, flexibility, and families. The marketing strategy to implement the bee mascot helped create a connection between the brand and the youth. Thus strategy helped create brand recognition and further strengthened their market share. Jollibee made a good decision when they were in need of capital. They were able to avoid debt and interest by raising funds internally. Without having the liability of debt and interest, Jollibee was able to focus on growing the company and taking on McDonalds.

Strategic Thinking can be described as a process which enables senior management to create a strategy, debate relevant issues, evaluate the internal and external environment, create strategic goals for the organisation and carry the strategy through effectively. (Decision Processes International, 2008)