Jollibee Food Operation

Organisations today find themselves operating in an environment that is changing rapidly. The process of analysing the implications of these changes and modifying the way that the organisation reacts to them is known as business strategy.

Vietnam opens new opportunity for food choices to its tourist and visitors but lead to repetition of the same foods. While food may be exotic tourist also have the risk of eating something they adore and have for a pet, dogs and cats. America has set rules and laws on eating these animals since they are adored so much. Both countries may have education, Vietnam’s education is focus mainly towards the middle or rich class in the population since the only way of going to school is by paying, unlike America where it is “free”. In the end, America is the better choice for a family if they want to focus on their kid’s

Whereas Vietnamese people prefer complicated homemade foods, Americans would rather grab and go. Fast food restaurants are growing on every corner with plenty choices like Arby’s, McDonald, Chick-fil-A, Checkers, Burger King etc. It is very convenient for people with a busy

Hentry Mintzberg and James A Waters give various types of strategies to improve business and business organizations. Their strategies can be summaries into eight. They are planned strategy, Entrepreneurial strategy, Ideological Strategy, Umbrella strategy, Process Strategy, Unconnected Strategy, Consensus Strategy and Imposed Strategy. The strategies can be briefly explained below.

Strategy concerns to plan formulation and actions taken to empower an organization to carry out its intended objective effectively. To effectively determine a strategic plan for growth in such a explosive business environment, the company must understand how the various strategy like cost differentiation, cost leadership, stability & growth strategy, etc. function in the industry and regard the specific situation of the company.

According to Slack et al. The corporate strategy or business strategy is the guide lines for the whole corporation’s businesses in relation to its markets, customers, and the competitors (2007). In the same context, the same authors discussed the link between the corporate strategy and

In order for a business or corporation to grow and expand at a calculated pace, they must be able to strategize the proper business plan to get there. A strategy is a set of analytic techniques for understanding and influencing the firm 's position in the marketplace (Raimundo, 2001). Having a business

Strategic Planning is one of the most fundamental factors in the success of an organization. This research project will discuss the importance of strategic planning as well as the different components of strategic planning. Many organizations fail to accomplish their goals and tasks due to the lacking of strategic planning. In order for their businesses to be successful, organizations need to be well informed about how the strategic planning process works.

C. Thesis statement: Popularity of the fast food are getting an increase due to easy and quick service, inexpensive meanwhile there are also consist of negative effects if the fast food is becoming more common in society.

Thesis statement: There are some reasons shown that popularity of fast food are because of change in lifestyle and easily available everywhere, eventually,

An organisation’s strategy plays an important role of providing direction of where company wants to be and how best to allocate the company’s resources to meet its objectives. The formulation of business strategies has evolved over the years and has been made more difficult in recent by the uncertain operating environments and global financial crises.

“Competitive strategy involves positioning a business to maximize the value of the capabilities that distinguish it from its competitor’s” (Porter 1980:47). A successful business plan requires first and foremost the formation of an appropriate strategy. Through the implementation of a suitable strategy, the company is able to obtain its own industry niche and gain an understanding of its customers (Porter 1985). Whichever strategy is adopted it must be adequately integrated within the firms goals and missions to achieve a competitive advantage (Parker and Helms 1992).

Each organization requires different strategic planning, as there is no single strategic planning model that suits all organizations. Every organization has to develop model of strategic planning according to its own development, its nature of business and as per their own planning process. These models provide an extent of options on the basis of which different organizations might be able to select an approach and initiate to grow their own strategic planning process. Any organization might select to combine the models suitable to their planning process, for example, they can use a Basic model to recognize strategic issues and aims, and then they can select an issues-based model to develop approach to initiate the issues and grasp the

1. How was Jollibee able to build its dominant position in fast food in the Philippines? What are the sources of competitive advantage was it able to develop against McDonalds in its home market?

Fast food chains serve the same food over the world. That means they serve the same French fries made from the same type of potatoes and the same salads made from the same type of lettuce and tomatoes in every country. Fats food chains move into countries where the fast food ingredients are quite different from traditional local ingredients. Local farmers abandon their traditional crops and try to grow food needed for the very limited international menus. This reduces diversity of local crops (Hiramoto 35-37)